SMX West Interviews: Now In Video


Mike McDonald and the team from WebProNews did an awesome job covering our SMX West show in Feburary with video interviews. They’ve been posting these slowly over the past weeks, and they’re all up now here. Below, I’ve also assembled them into our own all-in-one page. Check them out!


SMX West 2008: Kick Off Video: A funny intro WebProNews made as an introduction to their show coverage.

SMX West 2008: Chris Elwell: "Mike McDonald of WebProNews speaks with Chris Elwell, the President for Third Door Media and one of the brains behind the SMX conference series. Elwell gives a behind-the-scenes look at what is involved in conference such as SMX. The SMX West show in Santa Clara has received a lot of good feedback, according to Elwell."


SMX West 2008: Danny Sullivan: "Mike McDonald of WebProNews has a nice chat with Danny Sullivan during SMX West 2008, in Santa Clara. Search Engine Land’s Editor-in-Chief discusses the show including the first ever search bowl. Universal or blended search were among the hot topics of the show and Sullivan explains how that came about. He even gives his take on the Microsoft-Yahoo situation."


SMX West 2008: Vince Bianco : "Vince Bianco, the CEO of Newsforce, talks to Mike McDonald of WebProNews at SMX West in Santa Clara. Bianco explains Newsforce’s business of developing SEO tools and software for news and press releases. The tools and software build brand awareness and help the company gain visibility."


SMX West 2008: Eric Enge: "Mike McDonald of WebProNews sits down with Eric Enge, the President of Stone Temple Consulting, at SMX West in Santa Clara. Enge talks about universal/blended search with images containing graphical medical issues and how the search engines respond. He also gives his feedback on the conference in general."


SMX West 2008: Evan Fishkin: "Rand Fishkin is no stranger to the SEO world, but what about his brother? Evan Fishkin, representing “Generation Google,” talks with Mike McDonald of WebProNews about the launch of his SEO speaking career at SMX West in Santa Clara. He explains the role that the Internet plays for his generation."


SMX West 2008: Rand Fishkin: "Mike McDonald of WebProNews and Rand Fishkin, the CEO and Co-Founder of SEOmoz, has an “explicit” conversation about spam at SMX West in Santa Clara. Easily one of the liveliest interviews of the whole !%$@ing conference."


SMX West 2008: Matt Foster: "Matt Foster, the CEO of ArteWorks, speaks with Mike McDonald of WebProNews in Santa Clara at SMX West 2008. ArteWorks is a full-service optimization firm. Foster explains how you should approach selecting an optimization firm. He says getting a cold call from a firm is a bad sign."


SMX West 2008: Andrew Goodman: "Andrew Goodman, the Founder and Principal of Page Zero Media, speaks with our very own Mike McDonald at SMX West in Santa Clara. Goodman talks about the pros and cons of user-generated content and how to avoid copyright issues and duplicate content."


SMX West 2008: Ken Jurina & Damien Finlay: "At SMX West in Santa Clara, Mike McDonald of WebProNews sits down with Epiar’s President and Managing Director. Ken Jurina talks about the synergy between online and offline and primarily keyword research. Damien Finlay discusses growing a search engine marketing firm and the challenges that go along with it."


SMX West 2008: David Kidder and Dana Todd: "While attending SMX West in Santa Clara, Mike McDonald of WebProNews catches up with David Kidder, the Co-Founder and CEO of Clickable, and Dana Todd, the Executive Vice President of SiteLab. Kidder explains that his company provides a web service that makes online advertising easy. Todd, who also serves on the Board of Advisors for Clickable, discusses how the service is a useful marketing tool."


SMX West 2008: Todd Malicoat: "At SMX West in Santa Clara, Mike McDonald of WebProNews and Todd Malicoat of Stuntdubl.com talk about proper conference etiquette. The two discuss many things that you should absolutely NEVER do while attending a conference. You have one chance to make an impression, and you don’t want to blow it."


SMX West 2008: Microsoft’s Jeremiah Andrick: "Jeremiah Andrick from MSN Live Search Webmaster Tools has some fun with WebProNews at SMX West 2008. The result is a pretty funny little spoof of a popular commercial."


SMX West 2008: Barry Schwartz: "At SMX West in Santa Clara, Mike McDonald of WebProNews sits down and has a nice conversation with Barry Schwartz, the Executive Editor for Search Engine Roundtable. They discuss the hot topics surrounding the conference. Although the conference has had a great turnout, Schwartz mentions that it has not lacked any personal communication."


SMX West 2008: Chris Smith: "Chris “Silver” Smith, the Lead GravityStream Strategist for Netconcepts, speaks with Mike McDonald of WebProNews during SMX West 2008, in Santa Clara. Because universal and blended search has really taken off in the last couple of years, many discussions at the conference revolved around the topic. While this conversation is no exception, it does center around local search involvement in universal and blended."


SMX West 2008: Chloe Spencer: "Mike McDonald of WebProNews had the opportunity to talk to Chloe Spencer at SMX West in Santa Clara. Chloe is the daughter of Stephan Spencer who has appeared on WebProNews several times. Chloe started a cheats site for neopets called neopetsfanatic.com. Her dad told her how to incorporate Google AdSense and her site has been very successful."


SMX West 2008: Stephan Spencer: "The President of Netconcepts, Stephan Spencer, sits down with Mike McDonald of WebProNews at SMX West in Santa Clara. Spencer explains the PageRank sculpting concept. He does point out that it is an advanced SEO practice, and it is important to understand it before jumping into it."


SMX West 2008: Jim Sterne: "Mike McDonald of WebProNews speaks with Jim Sterne of Target Marketing at SMX West in Santa Clara. Sterne has written 8 books on Internet marketing and the latest is about Web metrics. Sterne is the producer of the annual eMetrics Marketing Optimization Summit www.emetrics.org and he also serves as one of the founders and chairman of the Web Analytics Association."


SMX West 2008: Dana Todd: "At SMX West in Santa Clara, Mike McDonald of WebProNews speaks with Dana Todd about a variety of search marketing issues. Dana Todd has many irons in the fire as she is Executive Vice President of SiteLab, Founder of Newsforce, and serves as the Chairperson for SEMPO. Dana explains SEO standards and search as a branding vehicle."


SMX West 2008: Matt Van Wagner: "During SMX West in Santa Clara, Mike McDonald of WebProNews talks with Matt Van Wagner, the President of Find Me Faster. They discuss the current Microsoft/Yahoo situation from a paid search perspective. Van Wagner also gives 2008 predictions for the search engines and integrating tools."


SMX West 2008: Joe Whyte: "At SMX West in Santa Clara, Joe Whyte of HybridSEM ‘jumps’ into a deep conversation about social media with Mike McDonald of WebProNews. According to Whyte, marketing with social media involves using a few basic marketing tactics. He advises to begin by defining your target audience."



Danny Sullivan is editor-in-chief of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also oversees Search Engine Land’s SMX: Search Marketing Expo conference series, maintains a personal blog called Daggle and microblogs on Twitter as @dannysullivan.

See more articles by Danny Sullivan >


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