• Charlie

    I’m going to be the first to call BS.. I’ve done fantastically ranking sites with social signals and community engagement – Infographics are great if you’re trying to market an SEO company on pinterest (to other SEOs) but most consumers don’t give a rats a$% about averages and visitor numbers, unless it’s in a properly formatted case study (which they’ll still only read the first 100 words, if that)

  • http://twitter.com/sharithurow sharithurow

    Hi Charlie and all-

    I don’t think this article is BS at all. Infographics are a valuable way to communicate as long as the context is right.

    I work on client sites in multiple industries where infographics are extremely helpful for social media distribution, (often corresponding) link development, and even direct sales.

    Graphs (pie, bar, line, etc.) are infographics. They are great for communicating data in a visual way that a table of data just doesn’t provide. The same is sometimes true with lists. The phrase “seeing is believing”? Humans are quite visual, and often providing a corresponding graphic with text (such as a caption) communicates an idea or concept better than text.

    I think Will said it best with, “…visually transmit information pertinent to your business.” The use of infographics is contextual–it depends on your business, industry, and target audience(s). I wouldn’t dismiss this article as BS. I would take it in the context in which, I believe, the author intended.

    I think Will did a good job and illustrated his points quite well.

    –Shari

  • Colin Guidi

    Why are you calling BS? Beyond the title (which I don’t agree with) the author is simply advocating for the usage of infographics as lead gen.

    Social signals are here to stay, and honestly, if you create an infographic which will likely be socially shared, those will inherently become social signals. So the two overlap. I’ve run infographic pushes for clients before, and seen solid success for traffic, backlinks, and social signals. Leads were not tracked, but I’m willing to bet they saw positive movement.

  • http://twitter.com/LOLatGOP LOLatGOP

    You’re thinking too narrow. Infographics aren’t limited to “averages” and other similar metrics. It can be a list of “interesting/important facts” and other unique ‘factoids’ that grab people’s attention.

  • http://www.searchinfluence.com/blog/ Will Scott

    Hey guys, thanks so much for taking the time to comment!

    Shari, I think you hit it on the head! A big takeaway should be “Good Content Converts”!

    The challenge is helping clients feel a return on their investment, right? A lot of ROI is either long-term or not completely tangible. So, when the main sales message for certain types of content is “social signals”, it’s a hard sell.

    Are Social Signals important for search? Yes, definitely. Is social engagement a factor in ranking? Probably so. But, when you get direct revenue as a bonus, that’s pretty fantastic too!

    And yes, Colin, the headline is a little incendiary :)

  • http://designhouseagency.com/ Liz

    This was great information, I mean let’s face it, it does not get any better then infographics a visually appealing design with juicy bits of valuable information served for our quick viewing and learning pleasure.

  • Colin Guidi

    haha, I’m ALL about leveraging any means for improved revenue. Almost always, they will overlap. Infographics are wonderful drivers of traffic, social signals, and as you’ve presented, lead gens. I definitely feel they’re underutilized (and for that matter, under optimized).

    Creative out of the box thinking, rather than spamming, is what it’s about. Nice post Will.

  • Charlie

    I agree that Infographics are good, but I’d prefer some great user engagement from social signals and social sharing. Look at SEOmoz posts, they get a ton of social engagement and tend to be indexed within 5 minutes because of that.

  • Christian Müller

    But lets face it: 90% of all infographics are a waste of time. It has been hyped too much, everyone is doing infographics right now without understanding anything about data visualisation. BIG problem that is. But I agree, they can be a real deal. “appealing design” thats exactly the problem, its about appealing data visualisation, not mainly design which alot of people think infographics are about (those who create them).

  • ronniesmustache

    Infographics, word clouds…blablah belch!