Study: Bing And Yahoo Search Share Largest On Internet Explorer Browser

Internet Explorer (IE) is the browser where the most “non-Google” searches happen, according to data from ad network Chitika. The company analyzed “hundreds of millions of ad impressions [in the US and Canada] from within the Chitika Ad network” earlier this month.

Chitika was seeking to determine search engine usage on each browser.

Overall Chitika found that Google generated 74.7 percent of search traffic across all five browsers examined. Yahoo was second with 12.3 percent and Bing third with a 9.74 percent share across browsers. By comparison the most recent comScore data show Google with 66.8 percent, Bing with 15.7 percent and Yahoo with 13 percent of US search traffic (July, 2012).

Among the major browsers, Google had the greatest share on Chrome (90.5 percent). Opera is higher at 95.3 percent but its share of the PC market is insignificant. The browser where Google had the lowest share of search according to Chitika was IE, with 53.1 percent.

Source: Chitika Insights (8/12)

Accordingly IE is also the browser where Yahoo and Bing’s shares are the greatest: 19.1 percent and 22.5 percent respectively. Bing is the default search engine on Internet Explorer

Microsoft’s IE has the largest share of the US PC browser market at either 41 percent or 54 percent, depending on which numbers you believe. However, on a global basis, several sources have recently proclaimed Chrome the browser market leader.

Source: StatCounter (8/12)

Related Topics: Channel: Strategy | Google: Web Search | Microsoft: Bing | Stats: Popularity | Stats: Search Behavior | Top News | Yahoo: Search


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

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  • Brandon Eason

    Author didn’t read the chart. Opera has a higher Google % at 95.3%, though I agree that this is surprising.

  • Greg Sterling

    Brandon: meant among the major browsers. Opera has no PC share. But I should have made that clear because technically you’re correct. I’ve now qualified my statement above.

  • Sanket Patel

    IE has highest search because every people who used Internet for the purposes of surfing they preferred IE instead of Firefox and chrome. Firefox is SEO friendly browser, but chrome is as popular as IE.

  • M.M. Enterprises

    Thanks to sharing great info i do agree with your Chrome is best browser this time.

  • Gary Bisha

    Google is no more what it used to be.

  • Anshit Gupta

    google is still the leader . . .

  • Bart Schuijt

    Just wondering: what would you need this information for? What insight does this report provide us?

    If I would like to market my product/service, I’ll just investigate search engine market shares in that market before I decide what search advertising programs to use.

  • Winson Yeung

    OMG, not aware that Chrome has overtook IE and Firefox. I like Chrome but it does not have the add-on i’m currently using on firefox… If they have, I would switch to chrome too

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