Why ChatGPT Ads deserve a place in your 2027 media plan
Cheap inventory and low competition make ChatGPT Ads worth testing. But Google’s distribution advantage may make it short-lived.
Cheap inventory and low competition make ChatGPT Ads worth testing. But Google’s distribution advantage may make it short-lived.
Interesting DuckDuckGo usage stats. Includes data on searches, market share, employees and more.
Interesting Bing user stats. Includes data on visits, revenue, market share and more.
Key iPhone user stats. Includes data on sales, market share and more.
Compare the latest iPhone vs. Android statistics, including market share, users, sales, app spending, and top-selling smartphones worldwide.
SEO vs. GEO. AI Mode expands. AI Overviews kill clicks. Goodbye, num=100. These were among the most popular and biggest SEO stories of 2025.
Understand the key differences between search rankings and AI citations, and how to create content that performs in both.
Is Google translating your content without sending users to your site? Here's what’s really happening and how to protect your traffic.
One ASO strategy doesn’t fit all. Here are platform-specific tips for optimizing apps on Apple’s App Store and Google Play.
In a surprising development, Google's global search market share was less than 90% for the final three months of 2024.
Google leaks and endpoints. AI Overviews. The death of beloved features. These were among the most popular and biggest SEO stories of 2024.
A detailed analysis of ChatGPT search and Google's performance across 62 queries, with scoring metrics and practical examples.
While it wasn't as dramatic a drop as first reported, Google has been consistently losing U.S. search market share since August 2023.
Google lost search market share in the U.S., North America, globally and more regions. Meanwhile, Bing and Yahoo grew. Is the data accurate?
The next Google won’t do what Google does. Could that be OpenAI? Sam Altman shares his vision for combining LLMs and a search engine.
Microsoft claims Google, which pays Apple up to $19 billion a year to be the default search engine on its products, blocked the sale.
Despite lots of hype and hope from Microsoft, Google still dominates search – though Bing has made tiny gains in the U.S. and worldwide.
If you expected a boring year, you were wrong. Let's explore the most significant changes and updates in PPC that happened in 2023.
Yandex, the dominant search and online advertising platform is Russia since 1997, has been in turmoil since Russia's invasion of Ukraine.
Any impact of ChatGPT on Google's search dominance is overblown at this point, as ChatGPT only has 2% of Google's monthly traffic.
We also now know exactly how much Google paid to be the default search engine on multiple devices and browsers: $26.3 billion in 2021.
Microsoft disputes the data, which shows Bing's market share is actually lower in 2023 than it was in 2022 – before new Bing launched.
If Microsoft was hoping the new Bing would steal search market share from Google, well, the opposite seems to have happened.
AdWords announces Enhanced Campaigns, plus: more Google Shopping ads, Toolbar PageRank, GSC updates, AMP change and more.
Google's revamped Partners program, plus: Bing again denies copying Google results, YouTube using Amazon's algorithm and more.
Google AdWords introduces click-to-call ads, plus: IndexNow WordPress plugin, AdWords 2x budget change, search being solved and more.
Arkady Volozh's departure is the latest in a tumultuous period for Russia's search engine since Russia invaded Ukraine.
The proposed legislation could create an untenable position for search engines in Australia, and Google’s threat to shut down search could affect traffic and domestic businesses across sectors.
Although it’s a long way from being a Google competitor, DuckDuckGo’s business model may serve as a playbook for new search engines.
Neeva and You.com seek to pick up segments of users overlooked by Google, and with shifting user preferences and increased governmental scrutiny, there might be an opportunity.
Firefox extends 2017 deal with Google as it seeks to diversify revenues.
Be ready to watch for nuances of your targeted regions and adapt your strategy on a regional basis as you begin to track performance.
The not-for-profit search engine joins Google, Bing, Yahoo! and DuckDuckGo as an option in 47 markets.
Conversions won’t be available via third-party tools.
SEO expert Damian Rollison offers insights into the sites that matter for local search and ranking besides Google My Business, and why you should put some time into managing all of them.
The upstart search engine's visibility has been growing.
The search engine's share is small but some of its metrics are better than Bing's, according to a third party analysis.
Google has a 45 percent search market share in Russia, second only to Yandex.
BrightEdge also reported that mobile vs. desktop queries produce different rankings nearly 80% of the time.
Bernstein analyst says that payments by Google to Apple this year might be worth as much as $3 billion.