This day in search marketing history: January 8
A shift from keyword research to intent research, plus: search engines taking data from SEOs, PPC spending/budget cuts, and more.
Topic: Chitika
Utah Has Highest Google Usage, West Virginia The Lowest
Ad network Chitika has released a new tool that provides a user percentage or traffic market-share breakdown of PC operating system and search usage on a state-by-state basis. Google is the only search engine for now; combined Bing and Yahoo usage can be inferred by simple math. The company says it will be adding other […]
SearchCap: The Day In Search, June 19, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: New Updates To Bing Ads Intelligence, Excel Add-In For Keyword Research And Analysis Microsoft has released an update to Bing Ads Intelligence, the free Excel add-in for keyword research and keyword […]
SearchCap: The Day In Search, June 7, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: AdWords Image Extensions: Early Reactions & In-The-Wild Examples The PPC world is abuzz over the news that Google opened its beta for image extensions, which allow AdWords advertisers to include images […]
SearchCap: The Day In Search, June 6, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Pushes To Build Marketshare Through “Bing It On” For Faster Airport Wifi I got a surprise recently on my trip through Orange County’s John Wayne Airport. When I tapped into […]
SearchCap: The Day In Search, May 7, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Maps To Get A Major Design Overhaul Alex Chitu reports Google is testing a new Google Maps interface, possibly to be launched next week at Google I/O. The new interface […]
Yahoo Expands Search-Ads Relationship With Chitika Into Mobile
Yahoo has apparently been working with search-ads network Chitika since 2006. Chitika ads appear on various Yahoo PC sites (e.g., Answers, Local) and Yahoo (Bing) search/text ads are syndicated across Chitika’s network of roughly 250,000 publisher sites. Now that relationship is expanding to mobile. According to the news out this morning: The multi-faceted agreement with […]
Potential iOS Market For Google Now Is 2.5X Larger Than Android “Now” Base
Google Now for iOS and Android are almost identical in their look at feel. And aside from a few “cards,” the same is true of their content. But, there are some differences behind the scenes worth noting: one of them is the fact that with its launch on iOS this morning, Google Now is available […]
SearchCap: The Day In Search, April 5, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: If Search Results Were NCAA Championships, Then All Bets Would Be On Louisville The data analytics firm Chitika has created an infographic showing search volume for the final four teams in […]
If Search Results Were NCAA Championships, Then All Bets Would Be On Louisville
The data analytics firm Chitika has created an infographic showing search volume for the final four teams in this weekend’s NCAA basketball championship tournament. If search interest has any influence on game results, we’ll all be watching the University of Louisville men’s basketball team beating Michigan next Monday night at the Georgia Dome in Atlanta. […]
SearchCap: The Day In Search, February 25, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Panda Two Years Later: The Real Impact Beyond Rankings & SEO Visibility (Editor’s Note: This is the second in a series of articles looking at the aftermath of Google’s Panda […]
SearchCap: The Day In Search, December 24, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Where’s Santa Claus? The 2012 Santa Tracker List, From NORAD To Google, From The Web To Apps It’s Christmas Eve, and Santa Claus is on his annual trip delivering presents to […]
Report: No, Google Maps Not Responsible For iOS 6 Upgrades
The notion that Google Maps drove a rash of iOS 6 upgrades turns out to be wrong according to ad network Chitika. As several people have already argued, iOS 6 traffic growth more likely came from the release of the iPhone 5 in China (Apple said it sold 2 million handsets over the initial weekend). Mobile ad exchange […]
SearchCap: The Day In Search, October 10, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Tracking Changes To Google’s 50 Webmaster Guidelines Pages Shaun Anderson created a tool to keep track of changes made to 50 of the top Google webmaster guidelines. The tool shows you […]
Chitika: We Got Google’s Local Search Number Wrong
Last week I wrote an article with the headline: Study: 43 Percent Of Total Google Search Queries Are Local. This was based on Chitika network data. The article was widely cited and linked to. Unfortunately it was wrong. Earlier today Chitika contacted me with the correction. The original methodology used to determine the percentage of local […]
SearchCap: The Day In Search, October 5, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Now Handpicks News Writers For Its Social Sidebar Bing is dipping its toes into a form of what Google calls “authorship” with today’s announcement that news writers are now being […]
Study: 43 Percent Of Total Google Search Queries Are Local
Ad network Chitika has just released some new data — you’re seeing it here first — that compares local search volumes on Google, Yahoo and Bing. The study examined both PC and mobile traffic to determine an overall number. (Chitika has now informed us that these numbers are incorrect; see postscript II below.) Chitika looked […]
SearchCap: The Day In Search, September 19, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Back To The Future: Google Announces A Meta Keywords Tag Just For News Articles Grab your flux capacitor and fire up the Delorean, folks. We’re going back to the future: Meta […]
Report: Clothing, Restaurants 50 Percent Of Mobile Coupon Search
Ad network Chitika has released some data on mobile coupon search this afternoon. Based on an analysis of millions of mobile search impressions from its ad network, the company found that “Clothing and Restaurants make up the lion’s share of mobile coupon searches.” The study was conducted the first week of September. The two categories […]
SearchCap: The Day In Search, August 28, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Study: Bing And Yahoo Search Share Largest On Internet Explorer Browser Internet Explorer (IE) is the browser where the most “non-Google” searches happen, according to data from ad network Chitika. The […]
Study: Bing And Yahoo Search Share Largest On Internet Explorer Browser
Internet Explorer (IE) is the browser where the most “non-Google” searches happen, according to data from ad network Chitika. The company analyzed “hundreds of millions of ad impressions [in the US and Canada] from within the Chitika Ad network” earlier this month. Chitika was seeking to determine search engine usage on each browser. Overall Chitika […]
SearchCap: The Day In Search, July 9, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Cutts: Infographic Links Might Get Discounted In The Future In an in-depth interview between Eric Enge and Google’s head of search spam, Matt Cutts – Cutts said that Google may discount […]
Chitika: iPad Leads Tablets With Web Usage But Only Has A 1.02% CTR On Ads
Chitika published a study today on tablet device usage share and the click through rate (CTR) on ads based on screen size. The study showed that 8 inch tablets such as Vizio and Pantech had the highest level of click through rates but the lowest level of web usage rates. Similarly, the 8.9 inch tablets […]
SearchCap: The Day In Search, April 25, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Launches Update Targeting Webspam In Search Results Google has announced that it is releasing a new search algorithm that it hopes will better catch people who spam its search results […]
More (Local) Searches Coming From iOS Than Android — Study
Ad network Chitika, which regularly publishes findings from activity on its network, has released some data that show owners of iPhones and iPads search more than Android owners. This is a bit counter-intuitive and unexpected, given how prominent search and the search box are on the homescreen of most Android handsets and how deeply integrated […]
Why The Wikipedia/Google Search Results Study Is Flawed
Many SEOs have been chatting this week about a recent study by Intelligent Positioning (first reported by Search Engine Watch) that showed Wikipedia ranks on Google UK for 99 percent of searches. Yikes, right? Wikipedia — more specifically, Google’s apparent love of Wikipedia — has long been a sore spot in the SEO industry, so […]
SearchCap: The Day In Search, January 25, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Revamps Submit Content Page Google has updated their URL submission tool page and redesigned their Submit Your Content page. The old URL which was at google.com/webmasters/tools/submit-url/ now returns a page […]
Ask.com Has The Most Long-Winded Searchers, Report Says
The longest search queries are happening on Ask.com, where users average almost five words per search. That’s according to research from Chitika. The ad network analyzed search referrals on “hundreds of millions” of impressions across sites in its network between January 9th and 12th. And the longest search referrals — at an average of 4.81 […]
Guest Opinion: Is Google’s Privacy Move Really An Anti-Competitive Practice?
Fresh on the heels of a free pass from a befuddled congress after admitting that they are a monopoly, Google’s decision to cloak search query strings under the guise of privacy makes it clear they are doubling down on their abusive, anti-competitive practices. Consider the following points: Cloaking the referrer and the query string it […]
Organic Click-Thru Rates Tumbling; Only 52% Click On Page One, Study Suggests
Only 52% of Google users click on an organic search result found on page one, and only 26% of Bing users do the same. Those stats are from A Tale of Two Studies: Establishing Google & BING Click-Through Rates, a new report from search agency Slingshot SEO. And they’re substantially lower than several prior CTR […]
Google Maps — Now With Voice Search
Voice search all began for Google several years ago with the now-shuttered, free directory assistance service GOOG-411. After the underlying infrastructure had matured Google introduced it on Android devices and in its iPhone apps. More recently, in July, the company put the same voice search capability on Google.com on the Chrome browser for the PC. […]
Bing Users Are From Internet Explorer; Google Users From Firefox, Chrome & Safari
While almost 75% of Bing visitors in North America use Internet Explorer, only about 40% of Google’s search visitors use the web’s most popular browser. Instead, Google deals with Firefox, Apple’s Safari and Google’s own Chrome browser cause those to combine and outdistance IE usage. Internet Explorer Is Big On Bing The figures come from a […]
Local Search: Mostly A Small City & Southern Activity, Report Says
Do Internet users in the southern US do more local searches than the rest of the country? Are searchers in smaller cities more likely to conduct local searches than those in New York City, Chicago and the San Francisco area? The answer to those questions is “yes,” at least according to recent data compiled by […]
SearchCap: The Day In Search, April 6, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Cosmo Quiz: Should You Get In Bed With An SEO Agency? I’ve spent the past 5 years in-house and over that period, I’ve never hired an SEO agency; however, I’ve been […]
IE9 Is Boosting Bing Usage, Study Says
Does the web browser you use say anything about your preferred search engine? It might, according to some data just published by Chitika. After measuring activity across the 80,000 or so sites in its ad network, Chitika reports that Bing usage is tied to which version of Internet Explorer a person uses. Specifically, Bing usage […]
Why The Mobile Web Is Foundation Of The Best Mobile Strategies
Last week, I was on a panel at a CTIA pre-conference show in Orlando, and a question that was asked during several sessions at the conference was “what should we invest in: a mobile site or a mobile app?” I heard this same question in a panel I was on at Digiday Mobile in September […]
Report: Not Optimizing For Bing-Yahoo Means Loss Of Traffic
From an SEM-SEO resource-allocation perspective focusing on Google historically made lots of sense for small and even medium-sized firms. Some firms didn’t have the bandwidth to address Yahoo, let alone Bing. But after the merger the two now control about 28 percent of all search traffic according recent search market share data from comScore. So […]
SMX East 2010 Slide Video: Mobile Search Ads
Mobile Search Ads Presentations from SMX East, October 2010 Haven’t done mobile search ads yet? You’re missing out on a growing market! eMarketer predicts that mobile ad spend will surpass $6.5 billion in 2012. Google CEO Eric Schmidt has said that "mobile will be a larger business than the PC-Web," likely a primary reason Google […]
SearchCap: The Day In Search, October 27, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Going Places? Bing Maps Optimizes Your Trips Bing has added a new tool to its Bing Maps App Gallery — a tool that aims to optimize road trips when you have […]
Report: Voice Searches 3X More Likely To Be Local
Chitika has just published some very interesting data about voice search on the iPhone. Google CEO Eric Schmidt recently said that about 25 percent of queries on Android devices are voice-initiated. That’s an unexpectedly large percentage. By comparison Chitika’s research director Dan Ruby said that he found about 7 percent of Google searches on the […]