Tablet Targeting Comes To All AdWords Accounts

By Pamela Parker

Published: July 12, 2011 at 8:57 pm

The tablet-specific AdWords targeting Google promised back in May is now rolled out to all accounts, according to a blog post by the search company.

Access the “Tablets with full browsers” option under the “Networks and devices” section of Settings. Previously, one could target iPads under Mobile Devices, but now tablets of all types get their own device category. Advertisers can target all tablets or specifically select certain tablet operating systems. So, to reach iPad users, you’d choose “Tables with full browsers” and then select “iOS”. Other OS options include Android and webOS.

TabletsWithFullBrowsers

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About the author

Pamela Parker

Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.