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Tablet Targeting Comes To All AdWords Accounts
Access the “Tablets with full browsers” option under the “Networks and devices” section of Settings. Previously, one could target iPads under Mobile Devices, but now tablets of all types get their own device category. Advertisers can target all tablets or specifically select certain tablet operating systems. So, to reach iPad users, you’d choose “Tables with full browsers” and then select “iOS”. Other OS options include Android and webOS.