Google Ads turns 23: A look back at the biggest changes and advances in search
A lot has happened this year, from new ad products and the retirement of attribution models to ads on SGE and the antitrust trial.
Topic: WebOS
Google Ads turns 22: A look back at the biggest changes and advances in search
A lot has happened over the years from testing newspaper and audio ads to automation and Performance Max stepping in and taking over.
Bing Ads Preview And Ad Diagnostics Tool: Now For Product And Mobile Ads
The Ad Preview and Diagnostics Tool in Bing Ads now allows advertisers to preview how their ads will look on mobile devices and find out why their product ads aren’t running. A new Product Ads tab in the tool includes a “reason for not showing” column with specific causes such as low quality score, low […]
Having Won The Land War, Google Is Now After “Hearts And Minds” With Ice Cream Sandwich
With a wide array of new features and upgrades, Android 4.0 (“Ice Cream Sandwich”) launched last night in Hong Kong. The new version of the operating system unites Android for tablets and smartphones, though there are not yet any Ice Cream tablets. Honeycomb, which proved to be tablet-only, was largely a failure. (Android boss Andy Rubin says […]
Google & Motorola Mobility: The What’s It All Mean Edition
What a way to start the week. The company that once said it would never build its own mobile phones, Google, wants to buy mobile phone maker Motorola Mobility. The technosphere has gone into 5G coverage over the news. Here’s what I’ve been finding interesting and some thoughts. Patent Protection A big part of this […]
Tablet Targeting Comes To All AdWords Accounts
The tablet-specific AdWords targeting Google promised back in May is now rolled out to all accounts, according to a blog post by the search company. Access the “Tablets with full browsers” option under the “Networks and devices” section of Settings. Previously, one could target iPads under Mobile Devices, but now tablets of all types get […]
HP’s TouchPad To Use Bing Maps As Default
The Pre Central blog offered up some screens from the forthcoming webOS tablet, the HP-Palm TouchPad, which show Bing as the default maps provider on the device. The screens are reportedly authentic because they were obtained from the webOS 3.0 emulator. What this also suggests is that on HP-Palm devices beyond its TouchPad Bing could […]
Honeycomb Puts Android 3.0 Tablets On Nearly Equal Footing With iPad
This morning Google showcased the features of its new tablet-optimized version of Android: Honeycomb. Danny live-blogged the press event, Honeycomb represents a dramatic improvement over Gingerbread for tablets in several respects. The UI is the most obvious example, as well as developer tools on the back end. There are some distinct UI differences between Android […]
Google’s Mobile Moves Tighten Its Grip On Local
It’s all starting to come together. Yesterday Google announced that it was adding check-ins (and loyalty categories) to Latitude. It also announced the global expansion of HotPot, its recommendations tool. Google Places apps for both iPhone and Android allow people to rate and review businesses (HotPot’s objective). And on Places Pages, in Android, you can […]
SearchCap: The Day In Search, November 22, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Not Optimizing For Bing-Yahoo Means Loss Of Traffic From an SEM-SEO resource-allocation perspective focusing on Google historically made lots of sense for small and even medium-sized firms. Some firms didn’t […]
SearchCap: The Day In Search, June 14, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Live Blog: Google’s Dylan Casey On How Real Time Is Changing Search Next up at TWTRCON, where I’m at today, an honest-to-goodness search panel! Moderator David Berkowitz of 360i will be […]
Google Squared Answers Now On Google Mobile Results
The Google Mobile Blog announced that Google Squared which now helps power answers on Google.com is now powering some answers on Google Mobile Search. You can see this yourself by visiting google.com on your iPhone, Palm WebOS or Android-powered device in English. Here is an example on [star wars release date: When you tap on […]
Misplaced Concern: The FTC, Google, Apple & United Airlines
Google was hoping that the announcement of Apple’s iAd program would help with approval of the AdMob acquisition at the FTC. However that doesn’t seem to be the case; Bloomberg reported on Friday that the FTC seemed poised to try and block the deal: The U.S. Federal Trade Commission staff is urging the filing of […]
SearchCap: The Day In Search, March 31, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Maps Launches Foursquare Everywhere, World Tour & Oodle Rental Apps Bing Maps is keeping busy at the Where 2.0 conference today, making several announcements and product rollouts. Here’s a rundown […]
Google Enables Mobile AdWords Access On Smartphones
Google has now enabled access to the AdWords dashboard and other features for smartphone users. It’s configurable and provides on-the-go access to account data and stats. The new mobile interface is currently available for iPhone, Android and Palm/WebOS users. You can access AdWords for Mobile by visiting https://adwords.google.com/dashboard/Dashboard on your mobile browser. There’s more discussion, […]
Google Goes Live With “In-Stock, Nearby” Mobile Shopping
In the range of thigs discussed at Google’s Search Evolution event in December Engineering VP Vic Gundotra demonstrated mobile shopping with real-time inventory information. Now Google has announced that product is live. Google is working with a limited number of retailers for the time being but is inviting others to apply to become part of […]
Google Acting Like A Carrier, Being Treated Like One By The FCC
Google, which to some eyes increasingly looks and acts like a VoIP/mobile carrier, is now effectively being treated like one by the US FCC. Today the regulatory body sent out requests for information to wireless carriers about the adequacy of their consumer disclosures associated with early termination penalties, which can be several hundred dollars in […]
SearchCap: The Day In Search, January 20, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Buys Search Ad In Response To The China Decision The Wall Street Journal noted that Google has purchased search ads for queries done on Google.com for “Google Leaves China” or […]
Google AdWords Allows Advanced Mobile Targeting & App Downloads
The Google AdWords blog announced new targeting and ad features for the mobile search ad product. The first feature allows you to specify the device type and carrier you would like to target your ads to. The device type options include iPhone/iPod Touch, Android and Palm WebOS. The current carriers targeting is Canada or Unites […]
SearchCap: The Day In Search, October 8, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is Choosing Search Engines Over Users A Fatal Flaw In SEO? I recently read an article by Rand Fishkin of SEOmoz, entitled “Terrible SEO Advice: Focus on Users, Not Engines” that […]
Google Brings Search Options To Mobile Search
The Google Mobile Blog announced that now if you search using Android, iPhone or Palm WebOS you will see the search options at the top right corner. Search Options officially
Google Strategically Syncing Mobile And PC
Yesterday Google debuted a new, enhanced local search capability on mobile. One of the new features that was added was “starred places” — a favorites list that could be created online and then retrieved (if signed in) through a mobile browser. This useful feature is part of an emerging, larger strategy to more closely link […]
Google Gets “Pole Position” On The Pre
Tomorrow Palm’s Pre (comeback) smartphone will go on sale through US carrier Sprint. In early 2010 it will reportedly come to Verizon, which opens it up to a much larger market. To date, the Pre has received mostly positive reviews, though, as with the G1 and soon ION/G2, reviewers seem to agree that it falls […]
Yahoo Mobile Head Boerries To Leave, How Will It Affect Yahoo Mobile?
AllThingsD is one of several sources reporting that the EVP of Connected Life at Yahoo, Marco Boerries, will be leaving the company ahead of the anticipated management reorganization. AllThingsD’s Kara Swisher speculates that this may result in a “cut back” in mobile efforts at Yahoo: It’s unclear what the impact of Boerries’ departure on Yahoo’s […]