• http://www.boom-online.co.uk IanLockwood

    Um, surely adding a Google Analytics Event to the number/button getting clicked (touched?) would do the same job?

    I don’t see how this is such a breakthrough, it only works if something is clicked and we’ve been able to track that down to keyword/source level for a very long time…

  • http://www.highrankings.com/hrasubscribe Jill Whalen

    Yeah, I was thinking the same thing @IanLockwood as I was reading it.

  • http://www.creativeuncle.co.uk Richard Tidman

    Doesn’t really feel like an innovation to me unless I’m missing something? What kind of incremental costs are we talking too?

  • http://mylocally.com M.L.

    While I don’t see this as a solution to the challenge that on line lead generation providers are facing, it certainly is representative of the problem we are seeing with data on the major Search Engines and in on line directories. We tried click to call buttons on our profiles, as well as Skype’s call feature with little success!

    We are trying to launch our new product and trying to verify gaps in data from purchased lists and data providers such as Axciom and infousa, I find that call tracking numbers are permeating lists, directories and even Google places. I am finding that the most reliable place to get data is facebook and linkedin!

    Thanks for the timely post.

  • http://milkmen.com Cody Baird

    I suppose this may be useful for any industry that receives significant traffic from mobile searches. For those working with customers that come from traditional local search….still waiting for Google to add an extra data field for call tracking numbers. I don’t believe many consumers are sitting around browsing with their Skype headset in now or anytime in the future.

  • http://www.erikeric.com erikeric

    If American consumers never got comfortable with click-to-call, having a button or link with no phone might look even less trustworthy. Maybe this could be better solved by Google and the other engines agreeing to a new microdata type like “trackingTelephone” so we can explicitly communicate that it is not the proper number to index or use in NAB citations. Like:

    888-123-4567

  • http://www.erikeric.com erikeric

    Okay so faux html code was stripped from first comment, attempt # 2 (for the example microdata code):

    div itemtype=”http://schema.org/trackingTelephone”407-123-4567/div