Local SEO in 2024: 6 simple ways to dominate local search
New to local search? Wondering where to start? Here are six tactics to help you kick off your local SEO campaign.
Topic: Localeze
How To Take Advantage Of The Recovery Search Opportunity On iOS 9
With the release of iOS 9, search marketers may now have to consider Apple Search in their quest for greater search visibility. Columnist Adam Dorfman explains.
Study: 78 Percent Of Local-Mobile Searches Result In Offline Purchases
Today comScore, Neustar Localeze and agency 15 Miles released the findings from their latest Local Search Study. Now in its seventh year, the survey of nearly 5,000 US adults was conducted in December 2013. Respondents “were individuals who [had] conducted a local business search in the last twelve months.” There were also behavioral data captured […]
Apple Maps Could Launch With More Business Listings Than Google
If the two companies’ self-reported numbers are accurate, and if nothing changes between now and then, Apple’s new Maps product will launch later this year with more local business listings than Google. As Bloomberg points out, during Apple’s announcement on Monday, the company said it has “ingested” more than 100 million business listings around the […]
Apple Gets Into Local Search With New Maps App
The rumors were true. Among a boatload of announcements today Apple is introducing its own mapping product as part of the iOS 6 update, which is available to developers today and will be available to the rest of the iOS-using public “this Fall.” Here’s the short version of what Apple announced: Maps with local search […]
Analyst: Mobile To Overtake PC For Local Search By 2015
Analyst firm BIA/Kelsey has projected that by 2015 there will be more local searches coming from smartphones than PCs in the US. It’s a bold prediction and one that has logical merit: smartphone search volumes are growing faster than search on the PC. While local search is at least 20 percent of total queries on […]
How Serious Is Facebook About Search?
An article in BusinessWeek suggests that Facebook is planning a deeper push into search. Will that be limited to improving search for the site — or will it be something more comprehensive? It’s clear that Facebook needs better internal search. Right now the search function at the top of the page is not very useful. […]
SearchCap: The Day In Search, February 29, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Optimizing Search Engine Marketing For Seasonal Opportunities Many in-house search marketers operate within a seasonal framework, whether a retail high season culminating in Christmas, a peak summer travel season, or another […]
New comScore Study Suggests 50 Percent Of Local-Mobile Search Happening In Apps
Localeze, 15 Miles and comScore released findings from their 5th Local Search Study. The survey of 4,000 US adults (together with behavioral data) documents how consumers search for and find local business information across digital platforms. It’s a pretty comprehensive study and there are a great many interesting pieces of data, some of which I’ve […]
Telmetrics Introduces Call Tracking Without Tracking Numbers
Call tracking has long been criticized by Local SEOs and others as violating the sanctity of what Localeze’s Gib Olander has called the “NAP” (name, address and phone number) — the central currency of all local business listings. The concern was and is that the rented tracking numbers (metered phone numbers) would be crawled or […]
Local Search: Fish Where The Other Fishermen Aren’t
Most businesses tend to focus on the big channels when it comes to local SEO efforts. While it makes sense to optimize your Google Place Page and pay attention to your presence on other big local search services (e.g. Bing Local, CityGrid, DexKnows, Insider pages, Local.com, Merchant circle, Superpages, Yahoo Local, Yellow book, Yelp, YP.com, […]
Making Sense of Facebook Places
One of the questions that came up after the formal launch of Facebook Places last night was: how will this affect Google Places (among others)? As an aside, I have to say it’s really strange that these products have nearly the identical name. It’s almost like Honda offering a car with a particular name and […]
Live Blogging the Facebook Places Launch
I’m at Facebook HQ in Palo Alto where CEO Mark Zuckerberg is on stage in a jam-packed room that more resembles a wedding or luau than a press conference. He’s now announcing Facebook Places. He says Facebook Places seeks to accomplish three goals. Helping people share where they are See who’s around you See what’s […]
Twitter Places: How It Might Challenge Google’s Local Dominance
One of the big, unanswered questions in the local search space is, Who’s going to do the best job of marrying location with real-time context. Twitter is hardly the first to try, but it may have the best chance to succeed. On Monday, the company announced Twitter Places, a new feature that’s being rolled out […]
The Problem Of Inconsistent SMB Contact Details – Part I
Have you ever thought twice about how to find the correct contact details for a local business – i.e., their name, address, phone number? The answer should be so simple: just Google it. Well, the reality is not that simple. In fact, few questions in the local online search world are as complicated as this […]
Year In Review: Local Search & Maps
While analysts and practitioners have been prognosticating the imminent arrival of local search for the last several years, 2009 was finally the year that proved us right. A number of innovations and developments in mobile search, such as the widespread adoption of the iPhone, the release of Android, and a burgeoning number of location-based apps […]
Thoughts On Categorization In Local Search
Properly categorizing your business at Google Maps is one of the most important Local Search Ranking Factors, as I mentioned in last month’s column. There’s been a lot of chatter about business categories since then, most notably at the Local Search Summit in San Jose, during August’s Search Marketing Now webinar on Local Search, and […]
SEOs Dissect How To Rank In Local Search
Twenty-seven local search marketers from the U.S., Canada, and Europe have shared their opinions and insights in the second edition of the Local Search Ranking Factors. Organized by David Mihm, it’s a project that aims to help local businesses understand how Google and Yahoo rank local businesses. David sent out a questionnaire listing 49 possible […]
New Local Engine Yellowspaces Debuts
As a microcosm or mirror of the larger search market, there’s no shortage of entrepreneurs who keep taking a run at local. The newest entrant, launching today, is Yellowspaces. It joins an already very crowded field of consumer destinations that include the major search engines, yellow pages publishers, mapping sites, cityguides and others such as […]
SearchCap: The Day In Search, April 28, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Localeze Introduces Local “Confidence Score” Reflecting Data Accuracy
Local search data and content provider Localeze has introduced what it’s calling the “Localeze Confidence Score.” The confidence score is the company’s statement to third party search engines and local directory partners about the accuracy of its local data and business records. The company is associating a confidence score with each of the millions of […]
SMB’s Need More “Local” Outreach
(Business owners, if you’re looking for actionable advice, skip to the end) I spoke at a local Chamber of Commerce here in the Portland area last week, giving a brief presentation on the fundamentals of SEO. Unlike a previous event I’d attended just three months ago in eastern Washington, about 75% of this audience had […]
SearchCap: The Day In Search, November 17, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, July 10, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google-TeleAtlas Collaborate To Improve Local Data
No matter how much 3D, imagery, flash, and other impressive functionality you build into maps, data are the core of the experience. And improving local data is like building the pyramids in a sense. It takes lots of effort from many people. For this reason Google opened up Google Maps to community editing in March […]
Why I’m Excited About SMX Local & Mobile
Next week we kick off our inaugural SMX Local & Mobile conference in Denver, and it promises to be a killer show. I’ve programmed dozens of search conferences over the years, and yet this one, which I co-organized with the able and expert help of Greg Sterling, is special. To be sure, I’ve got a […]
Local Data: Not Sexy Just Critical
A few weeks ago Steven Aldrich, a VP of strategy for small business software (and now marketing) company Intuit, delivered a speech in which he presented an amazing statistic. According to Aldrich, roughly 6 million businesses are started annually in the U.S. but another approximately 5.6 million go under. Think about it. From the point […]
SearchCap: The Day In Search, March 26, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web: