Technical SEO for AI search: 4 fundamentals that matter
AI systems can miss content that search engines handle well. Learn what to check so your pages can be crawled, understood, and cited.
Topic: Nap
6 SEO priorities for AI shopping
AI can't recommend what it can't understand. Here's how to make your products easier for AI systems to evaluate.
Your SEO maturity score doesn’t measure what you think it does
VGMM scoring reveals governance gaps, single points of failure, and whether your SEO can scale beyond individual expertise.
SEO analytics: How to interpret SEO data & anomalies
Master SEO data analysis: Identify spikes and drops in organic traffic, uncover root causes of, and make informed decisions with our detailed guide.
The perfect local business contact page built for Google and conversions
Google crawls and parses your contact page. Structure it with the right signals and trust factors to drive rankings and real leads.
Local SEO sprints: A 90-day plan for service businesses in 2026
From GBP fundamentals to reviews and service pages, this framework helps you turn local visibility into consistent calls and booked jobs.
What is off-page optimization?
Off-page SEO has evolved beyond link building. Learn modern strategies for building authority, reputation and visibility across platforms.
How to execute a multi-location website redesign without losing traffic
Discover the key elements of a multi-location website redesign that will protect your SEO and drive long-term success.
Offline SEO: How to build authority beyond the digital space
Local SEO goes beyond your website. Learn how offline signals—reviews, citations, community presence, and word of mouth—boost visibility in search.
Google Knowledge Panel: What it is and how to get featured
Want your brand to stand out in search? Learn how the Google Knowledge Panel works, who qualifies, and how to boost your chances of getting one.
Location page SEO: Rank locally, convert visitors fast
Want to win in local search? Learn how to optimize location pages for SEO with the right content, structure, and signals to boost visibility and conversions.
GEO x local SEO: What it means for the future of discovery
You can dominate local rankings yet disappear in AI search. Learn how to win the citations that actually drive local customers.
Structured vs unstructured citations for local SEO
What’s the difference between structured and unstructured citations? Learn how both impact local SEO, visibility, and trust—plus how to optimize them.
Mastering voice search SEO: Simple strategies that work
Voice search is changing how people find you. Discover strategies to optimize for natural language, featured snippets, and AI-driven search results.
Why website content won’t boost your Google Maps keyword rankings
Blogging won't improve your Google Maps rankings. Find out why this SEO myth persists and what strategies actually move the needle.
11 free Chrome extensions you need for SEO
Don’t rely solely on tools like Search Console or Screaming Frog. Diversify your toolset with these time-saving Chrome extensions.
What to do when Google changes your GBP information
Learn how to effectively manage and protect your Google Business Profile from unexpected updates by Google.
13 ways SEO and social media teams can work together
Bridge the gap between SEO and social media for boosted visibility and engagement. Learn how collaboration can amplify your presence online.
The SEO hierarchy of needs for local businesses on a budget
Focus on the local SEO hierarchy of needs, and get the right foundations in place for a chance to compete in the SERPs. Here's how.
Video: Mike Blumenthal on how to rank in Google Local
We also talked about the local SEO community and COVID's impact on local search.
A framework for SEO success with structured data
Aleyda Solis and Chris Long share their approaches to using Schema to increase organic search visibility.
SMX replay: SEO that Google tries to correct for you
Patrick Stox explains the processes to pay attention to and the ones to leave to Google.
How call tracking is becoming ‘conversational intelligence’
Marketers have really only scratched the surface of what call analytics can do.
Local SEOs Sound Off On Google+ Local Hijackings
Earlier this week, Danny Sullivan reported on the hijacking of thousands of local hotel listings within Google+ Local. Those listings had been replaced by third-party hotel booking services. And while it’s unclear how long those third-party links were in place, several knowledgeable people have surmised it may have been at least a month, if not longer. […]
62% Of Marketers Say Local Search Is Getting Harder
During the recent InsideLocal webinar series, I’ve had the chance to gather the opinions and feelings of the hundreds of search agencies, consultants, “in-bound” marketers and business owners who logged in to listen. We ran a number of on-the-spot surveys (or polls) during each webinar, which helped to complement the expert views provided by our […]
Google Glass Diary, Part 4: Local Search & Navigation
Remember that first Google Glass video? It was published a little more than a year ago and gave the world its first glimpse at what Google had in mind for Glass. Even though Google described it as “an early concept video,” you can clearly see that local search and navigation was a key aspect of […]
5 Areas That Demonstrate The Growing Potential Of Local Search
As those of you who read my column know, I believe strongly in the potential of an integrated, multi-platform approach to local search, and the importance of educating small businesses about the various advertising opportunities available to them. Small businesses today often struggle with the idea that local advertising can no longer be executed using […]
SearchCap: The Day In Search, September 20, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Up Close With Google+ Search It seemed pretty odd that a social network from the leading search company, Google, didn’t offer a way to search through all its posts. But that […]
Telmetrics Introduces Call Tracking Without Tracking Numbers
Call tracking has long been criticized by Local SEOs and others as violating the sanctity of what Localeze’s Gib Olander has called the “NAP” (name, address and phone number) — the central currency of all local business listings. The concern was and is that the rented tracking numbers (metered phone numbers) would be crawled or […]