US Justice Department sues Google again, aims to dismantle its ad division
Google is accused of violating antitrust laws in acquiring or maintaining dominance.
Topic: Skype
Changing URLs for SEO reasons: When is it OK?
Google’s John Mueller warns not to change URLs for SEO reasons. Is he right? It depends, of course. Here are some exceptions.
Social Shorts: Creative highlights, Quora queries, Twitter ad data, Facebook’s newest app
(Beyond social) creative moments that caught our attention Audi x We Are Social takes viewers on a virtual road trip. With much of the world on lockdown, Audi Australia in partnership with creative agency We Are Social jumped on the opportunity to recreate a scenic drive for those stuck at home. The four-hour, slow TV-style […]
Winners and losers: How COVID-19 is affecting search behavior
Social distancing has resulted in wild click behavior swings across sectors including grocers, productivity tools, restaurants and hotels.
How to measure success with JavaScript-dependent websites
SEO strategist Robin Rozhon answers questions from SMX Advanced about monitoring rendering success, using external A/B testing tools and more.
Redesigned iOS Cortana app looks better but adoption challenges remain
Because of a 'structural' disadvantage vs. rivals, Cortana will likely need something more radical to break through.
Microsoft launches new audience network, ‘Audience Ads’ at Bing Partner Summit
New display network combines search signals, Microsoft’s AI assets and its audience graph, which includes LinkedIn.
Bing Entity Search API is now available
The API enables you to pull Bing Knowledge Graph information about people, places, things, and local businesses directly into your sites and apps.
Search community mourns loss of veteran link builder Eric Ward
Eric Ward, also known as “Link Moses,” passed away on Monday, October 16, 2017. He was 58 years young. Eric was the first person in the industry that I met who identified himself as a “link builder,” and he gave the first comprehensive presentation I ever saw on the topic — at a Search Engine […]
Google rolling out hands-free calling on Google Home to US and Canada
One day relatively soon, home assistants could be generating large volumes of calls to (local) businesses.
SearchCap: Bing Visual Search, Microsoft expands Bing Rewards to UK & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Visual Search lets you search specific objects within images Jun 1, 2017 by Matt McGee Bing joins Google, Pinterest and others in upgrading its image search capabilities. Microsoft expands its […]
Bing launches bots for local businesses
Bots are created automatically from data in Bing Places and will soon work with Facebook Messenger and Cortana.
Bing now sharing backstory of its home page photo & gallery of past pictures
In addition to a summary of the picture, Bing is also including a map of where the picture was taken and the option to like, download and share the image.
SearchCap: Bing chatbot, PageRank sculpting & RankBrain
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why the future is all about PASO — personal assistant search optimizationApr 5, 2017 by John E Lincoln Have you started considering voice search in your SEO strategy? Columnist John Lincoln […]
Bing has a chatbot answering local search questions
Skype-powered chatbot is showing up as an assistant to help searchers learn about restaurants in the Seattle area.
Revealing the marketing agenda for 2017
The year 2016 has been an exciting one for marketers. Technology continues to infiltrate the industry to offer new and more efficient ways of getting in front of customers. Social sharing platforms like Instagram have implemented click-to-purchase buttons, Alexa and Cortana became a household names, and Snapchat Spectacles are the talk of the town — […]
Microsoft execs share plans for making Bing ‘pervasive,’ say search is about to become very different
At an event in Redmond, Microsoft shared its vision of the future in which Bing is at the heart of day-to-day experiences without users even realizing it.
SearchCap: Google Core Explanation, Bing Updates & Bad Ads Report
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Explains What It Means To Be Part Of The “Core” AlgorithmJan 21, 2016 by Barry Schwartz To be core, the algorithm needs to be consistent enough to run by itself […]
SearchCap: Google Dance, Bing Logo & Amit Singhal Interview
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Updates Keyword Planner With Impression Share Comparisons And MoreJan 14, 2016 by Ginny Marvin Version 2 of the keyword planning tool is now available in all Bing Ads accounts. […]
New Microsoft “Three Generations” Campaign Packs Emotional Punch
Microsoft has a long and checkered history when it comes to product advertising. Perhaps you recall the cringeworthy yet bizarrely compelling “Bing Goes the Internet” ad campaign in the early days of the search engine’s existence. Here’s one of those clips: Then there was the Microsoft campaign mocking the iPhone — mildly funny at points […]
SearchCap: Google Car Insurance, DMCA Takedowns, Urbanspoon & Super Bowl Answers
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Zomato Buys Urbanspoon For $50 – $60 Million To Enter US Local Search Market International restaurant search provider Zomato has acquired Urbanspoon from IAC for between $50 and $60 million in […]
Report: Google Translate To Provide Real-Time Translation Via App
Google Translate to soon offer real-time translation between two people, much like the Microsoft Skype translation demo we saw months ago.
Bing Celebrates Its 5th Birthday With A Walk Down Memory Lane & Extra Search Reward Credits
To celebrate its 5th birthday today, Bing has posted a retrospective of the last five years and is offering Bing Reward credit perks for any users who search on the site between now and June 9. Going all the way back to 2009, Microsoft’s search engine outlined its initial goals of leveraging semantic search. Bing […]
SearchCap: No Google Penguin Update, First Anchor Text & Knowledge Graph AdWords
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: No, Google Says There’s Been No Penguin Update This morning, I noticed a lot of buzz around a possible Google Penguin update. The SEO space was noticing huge changes in the […]
Microsoft Translation In Real-Time Over Skype
Last night at the Re/Code Conference, Microsoft demoed real-time translation over Skype. Imagine talking to someone over a video call, they spoke a completely different language than you did, but the technology did real time translation as you spoke. Microsoft has a beta they demonstrated last night at the conference. Gurdeep Pall, Corporate Vice President […]
SearchCap: Suing SEOs, Googlebot Render Page & Top AdWords Impressions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Adapting to Change, Harnessing New Trends, Eyeing the Future Search Engine Land Summit You deliver results daily, but staying successful means identifying opportunities, implementing new technologies and processes, developing great […]
Microsoft Offers Skype Promotion For Making Bing Your Default Search Engine
WinBeta reports that Microsoft is offering a promotion to Brazilian searchers to make Bing their default search engine and in exchange, they will get $2 of Skype credit to be applied to your Skype account. When you go to Bing Brazil (clicking this will set your Bing home page to the Brazilian version), the offer […]
See The Top 10 Most Searched Ad Campaigns On Bing For 2013
Following up on the release of the Bing’s 2013 search trends, which culled the top search queries across a range of categories, the Bing Ads team has pulled together the list of the most searched ad campaigns from 2013 as well as the most popular brand searches on Bing this year. Humor drove search volume, […]
Bing Ads Executives Share Plans To Make Bing A Better Ad Platform
Earlier this year, there were questions about where Bing would stand after CEO Steve Ballmer unveiled Microsoft’s reorganization plan in July. It turns out the move has been a good one for the search engine. Microsoft chose to give Bing an enterprise-wide embrace. The company is now integrating search into nearly every Microsoft device including […]
SearchCap: The Day In Search, October 2, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Authorship Launches Within Image Search Today at SMX East, Google’s Pierre Far told the audience Google launched a small update to authorship by adding authorship rich snippets to Google Image […]
Bing Ads Launches Call Extensions With Skype On All Devices
Long anticipated, Bing Ads has rolled out call extensions powered by fellow Microsoft entity, Skype. The use of Skype uniquely allows Bing Ads call extensions to be delivered across all devices, including desktops. Call extensions can be set up using the web UI, Bing Ads Editor or the new Bing Ads APIs. They will also import directly […]
SearchCap: The Day In Search, April 29, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Potential iOS Market For Google Now Is 2.5X Larger Than Android “Now” Base Google Now for iOS and Android are almost identical in their look at feel. And aside from a […]
Author Rank, Authorship, Search Rankings & That Eric Schmidt Book Quote
Last month, an excerpt from Eric Schmidt’s forthcoming book came out where he discussed how identity and authorship might be used to better rank search results. Since then, I’ve seen that widely cited as proof Google is already doing “Author Rank.” It’s not, nor was Schmidt describing a Google-specific system. But that could come, and […]
Microsoft Makes Job Cuts; Advertising Hit But Details Sparse
Microsoft has undertaken what’s being called “a round of layoffs,” including eliminating the position of long-time digital marketing evangelist Mel Carson, who worked for Microsoft Advertising in the US and helped start adCenter in the UK. The software giant confirmed the layoffs but won’t say how many people or what departments were involved. A Microsoft […]
SearchCap: The Day In Search, June 13, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing’s May Search Updates: Domain Cleanup, Recourse Links, Related Searches Back in March, Bing began sharing regular updates about changes that it’s made to search quality and the user search experience, […]
SearchCap: The Day In Search, March 27, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Tips For Multinational Mobile Site Optimisation In previous posts in this column, I’ve covered the intricacies of multinational search from a technical SEO’s standpoint. Leveraging multinational markup while clearing up in-site […]
The Alphabet of Google+ Direct Connect
A new feature of Google+ is Google+ Direct Connect, where typing the name of a company preceded by a + symbol will make that company’s Google+ Page appear as a suggestion in the search box, in the right circumstances. Who are the lucky few, so far? Here’s an alphabetical rundown, which reveals a number of […]
Telmetrics Introduces Call Tracking Without Tracking Numbers
Call tracking has long been criticized by Local SEOs and others as violating the sanctity of what Localeze’s Gib Olander has called the “NAP” (name, address and phone number) — the central currency of all local business listings. The concern was and is that the rented tracking numbers (metered phone numbers) would be crawled or […]
Bing’s Battle With Google: How Long Is “Long Term”?
On Sunday the New York Times ran a lengthy article about Microsoft, the search underdog. Directed at a very mainstream audience there was nothing new in the piece for readers of Search Engine Land. However it did raise some interesting questions, directly and by implication. For example: How many years does Bing (and Online Services) […]
Google+ At One Month: A Look At Highlights & Controversies
It’s hard to believe that it was just one month ago today that Google+ launched. So much has happened to the fledgling service in this short time. Here is a look at both the highlights and lowlights of Google’s newest social network! Launch & Usage Google+ came out of the gate swinging, amassing 10 million […]