PPC mistakes that humble even experienced marketers
From Friday launches to sloppy imports, PPC veterans share hard-earned lessons on automation traps, Google Ads Editor quirks, and more.
Topic: Microsoft
Microsoft launches Publisher Content Marketplace for AI licensing
New marketplace lets publishers set terms, track usage, and get paid when AI systems ground answers in premium, licensed content.
Microsoft to retire its Advertising mobile app in early 2026
Microsoft is retiring its Advertising mobile leaving the web interface as the sole way for advertisers to manage campaigns.
Microsoft Advertising advertiser console down
This impacts the web UI, but other interfaces are currently up. This does not impact ad serving.
AI-generated content: The dangers of overreliance
Stop chasing the latest trends and learn to play the long game. Focus on creating consistent and brand-aligned content for customers.
Reddit appoints ex-Googler as first VP of Ads Product
Reddit hires ex-Google ads product leader Jyoti Vaidee as its first VP of Ads Product signalling the platform's increased focus on scaling its ads business.
U.S. vs. Google antitrust trial: Everything you need to know
The landmark court case brought by the US Justice Department could spell huge changes for Google and the future of Search.
Microsoft and Baidu Global team up for enhanced ad placement capabilities
The partnership will launch early next year in the U.S, Canada, United Kingdom and Australia markets.
A PPC marketer’s guide to retail media
Advertisers are walked through everything they need to know about retail marketing – including the industry's third big wave.
Microsoft Advertising is updating its Cross-Device attribution model
The new Cross-Device attribution model will result in better tracking and connect customer journeys across devices, Microsoft said.
Microsoft and NVIDIA announce a new partnership
The agreement was announced today at a Microsoft press conference in Brussels, Belgium.
Understanding the key differences between the top video game ad networks and exchanges
The two distinct platforms allow publishers to monetize their game content and enable advertisers to reach their desired target audience.
Maximizing reach and engagement: A guide to the top video game ad platforms for brands
The best video game ad platforms for brands are typically those that offer a large target audience, robust targeting options, and high engagement rates.
Social Shorts: TikTok’s future, Quora lead-gen ads, Facebook’s India plans
TikTok and LinkedIn under one roof? “Microsoft is in talks to acquire TikTok, the Chinese-owned video app, according to a person with knowledge of the discussions, as President Trump said on Friday that he was considering taking steps that would effectively ban the app from the United States,” The New York Times reported Friday. The […]
Microsoft Advertising launches sweepstakes for advertisers
Entries are open for agencies in the U.S., Canada (excluding Quebec), U.K., Ireland, Netherlands and Germany.
Report: Google planning to bring its Assistant to the iPhone
Google also expected to announce integration of the Assistant into GE appliances.
SearchCap: eCPC AdWords Changes, Google event search & Google algorithm updates
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google rolls out new event search feature on app & mobile webMay 10, 2017 by Amy Gesenhues Searches for events will now surface a list of activities that include location and […]
Meet a Landy Award winner: Quick on its feet, Point It wins Best B2C Enterprise SEM Initiative
On a tight timetable, Point It managed to execute successful, targeted campaigns to support a product launch on the US Microsoft Store.
Why are payday loan ads still showing on Google after the ban?
A deep look at how the payday loan industry is able to keep advertising despite Google's policy changes.
After buying Yahoo for nearly $5 billion, Verizon is now in the search business
With the acquisition, Verizon now has advertising deals with both Google and Microsoft.
Meet Google assistant: A new search platform, rather than a gadget or an app
Think of it as Google 2.0. Google assistant is Google's search smarts put into anything, no keyboard needed & conversations welcomed.
Achieve Holiday Zen Through The Art Of Paid Search Planning
Columnist John Cosley of Bing discusses the holiday trends that impact planning and budgeting for search marketers.
SearchCap: Google Targets Hacked Spam, Keyword Performance Reporting In AdWords & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Wanted: Session Ideas For SMX WestOct 6, 2015 by Chris Sherman We want your input to help us plan our upcoming SMX West conference, which will be taking place in San […]
SearchCap: Russia Right To Be Forgotten, Bing Ads, Google AdWords & Bing Pong
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AdWords Location Extensions Can Also Show Ratings Stars Now Ratings from Google My Business page listings are automatically eligible to show up in search ads. Bing Ads Introduces More Functionality […]
Google Cites Incorrect Traffic Data In Response Post To EU Antitrust Charges
Company argued Guardian and Yelp got more direct traffic than they actually do.
Study: Growing “Mobile Fanatics” Segment Search More, Increasingly Shun PCs
New consumer survey data from Thrive Analytics (for the Local Search Association) reflect the emergence of a large and growing mobile user segment dubbed “mobile fanatics.” Just over 40 percent of the U.S. smartphone population, these mobile users search more and rely more on their mobile devices than conventional smartphone users. The segment is defined […]
Song Lyrics Hit The SERPs: Analyzing Google & Bing Traffic To 5 Large-Scale Lyrics Websites [Case Study]
Many have noted that 2014 was a bad year for lyrics websites, but contributor Glenn Gabe set out to quantify the impact of search engines displaying song lyrics directly in the results pages. Read on for his findings!
SearchCap: App Extensions Coming To Bing Ads, Apple’s Search Ambitions & How To Win At SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: App Extensions Coming To Bing Ads App extensions will be available to advertisers on Bing Ads starting next spring. Timed to coincide with the removal of explicit mobile OS targeting, app […]
It Will Take “Act Of God” For Relcy To Win In Mobile Search
Last week TechCrunch profiled a “stealth” startup called Relcy, which is seeking to build a “native” search engine for mobile. The post mentions the company has raised $9 million in funding so far. In an interview with the site, founder Rohit Satapathy says his company is developing a “PageRank” style approach to mobile search but […]
SearchCap: The Day In Search, March 5, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: BrightEdge Uses SEO Patents As “Sword,” Sues Searchmetrics Oh no they didn’t: BrightEdge has sued rival Searchmetrics using multiple SEO patents, which were granted last year. The concern being expressed by […]
Xbox One Gets Bing Web Search
Microsoft announced on the Bing Search Blog that the Xbox One now supports full web search with the latest system wide update to the Xbox One. Microsoft said with this update they are “expanding search to include web results.” Now when you search with “Xbox Bing,” you will receive results from the Bing marketplace as […]
SearchCap: The Day In Search, February 21, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Says (Some) Missing Features Will Be Added To New Google Maps Google took its new Maps site out of beta this week, but many users noticed that some of their […]
SearchCap: The Day In Search, February 14, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Bing Ads Editor Release Coming Soon, To Include Update To Campaign Conflicts Review Along with news that a new release of Bing Ads Editor is imminent, today the Bing Ads […]
SearchCap: The Day In Search, February 13, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Expands Mobile Sitelinks Coverage In US, Will Roll Out To EU Markets Bing Ads announced today that it will complete roll out of sitelink extensions on mobile devices in […]
Bing Brings Enhanced Mapping To Windows 8.1
Yesterday Microsoft announced “Bing Maps Preview” for Windows 8.1 (including tablets). The new mapping app offers a range of enhanced features and capabilities. It seeks to bring highly realistic, 3-D imagery together with a more intuitive UI. Google Earth and what used to be called Microsoft Virtual Earth have always been a bit slow and […]
SearchCap: The Day In Search, November 19, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Twitter Improves Search On Mobile Apps By Adding Toggles & Photo Filters Twitter announced they have improved the search capabilities on the iOS and Android mobile apps. Twitter added: A toggle […]
Bing Previews Its Role In Providing Natural Language Voice Search On Xbox One
When Microsoft’s next-generation gaming console, the Xbox One, comes out on Friday, it will arrive with Bing built-in to power a range of searches from games to music to television programs — and searches you can do just by speaking to the Xbox. Today, Bing shared a preview of how this will work. On the […]
Report: Search Trends Hint At A Holiday Season Filled With Tech Gadget Gifts
Analyzing search data for the four weeks leading up to November 9, Experian Marketing Services claims online product searches have been dominated by fitness gadgets, mobile devices and game consoles, giving evidence to a holiday season overrun with tech gifts. Based on search and click trends for the weeks of October 12 through November 9, […]
Bing Ads To Launch In Australia And New Zealand
Bing announced today that it will be launching Bing Ads in Australia and New Zealand. Australia site, BandT.com, is reporting that the launch date will be in July. Bing Ads is partnering with Mi9, a digital media company in Australia that is a joint venture between Microsoft and Nine Entertainment Co. Bing’s search ads will […]
Study: 55 Percent Of Mobile-Search Driven Conversions Happen In One Hour Or Less
Large numbers of people believe that the majority of mobile search activity happens “on the go.” However, according to an extensive new study from Google and Nielsen, the overwhelming majority (77 percent) of mobile search happens at home or work — even when there’s a PC nearby and readily available. These people are choosing to […]