Topic: Telmetrics Corporation

mobile-phones-featured
SEO

Study: U.K. Mobile Search Survey Reveals U.K. Consumers In Less Of A Hurry To Make Purchases Than U.S. Mobile Users

Mobile-location based advertising network xAd joined forces with mobile call measurement provider Telmetrics to release their first U.K. Mobile Path-to-Purchase study, focusing on U.K. mobile search behavior. Conducted by Nielsen, the online study, surveyed 1,500 U.K. smartphone and tablet users to measure consumer search activity on mobile devices. While price comparisons and reviews were the […]

| Apr 11, 2013 at 2:27 pm ET
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Apple

Study: 36 Percent Of Mobile Automotive Searchers Convert “Within The Hour”

Earlier today Nielsen, xAd and Telmetrics released the third part of their “mobile path to purchase” study conducted earlier this year. The research focused on three verticals: restaurants, travel and autos. While almost all the mobile and tablet users doing research on these devices are highly qualified purchasers, there are differences in the consumer behavior […]

| Nov 14, 2012 at 12:01 am ET
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Google Ads

Google Adds Call Reporting To AdWords Express

Google is making its call tracking solution called “Call Reporting” available in AdWords Express, its simplified search marketing solution directed toward small businesses. For now this is US only and each completed call over 30 seconds costs $1. It’s simple and works like other call tracking programs. Google replaces the phone number in the ad […]

| Oct 16, 2012 at 12:23 pm ET
Apple

SearchCap: The Day In Search, October 3, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Tweaks Rotation Options (Again) And Impression Share In AdWords Remember all that uproar over Google’s removing “Rotate indefinitely” as an option in AdWords? Well, after Google opened a form allowing […]

| Oct 3, 2012 at 5:00 pm ET
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Google

Google Enables Call Tracking From Mobile Landing Pages

Google’s Click to Call program has been a huge success. About a year ago Google reported that it had 500,000 advertisers using Click to Call. (That number was repeated again today in a blog post.) And last year former Google Product SVP Jonathan Rosenberg said “Click-to-Call ads are generating millions of calls every month.” Calls […]

| Oct 6, 2011 at 1:32 pm ET
SEO

Telmetrics Introduces Call Tracking Without Tracking Numbers

Call tracking has long been criticized by Local SEOs and others as violating the sanctity of what Localeze’s Gib Olander has called the “NAP” (name, address and phone number) — the central currency of all local business listings. The concern was and is that the rented tracking numbers (metered phone numbers) would be crawled or […]

| Sep 20, 2011 at 7:15 am ET
Google

AdWords And Google Voice Hook Up To Form “AdWords Call Metrics”

What if AdWords and Google Voice had a love child? That child would probably be named “AdWords Call Metrics,” which is what Google is introducing today. Google is combining the functionality behind Google Voice with AdWords. That equals call tracking for AdWords campaigns. Google’s objective in making call tracking available — offering both local and […]

| Nov 2, 2010 at 1:24 pm ET
Analytics & conversion

Call Analytics Bring Sophisticated New Data, Insights to Search Marketing

Many search marketers have experimented with call tracking and measurement as a way to capture online-to-offline consumer activity and determine which ads and campaigns are generating calls. But there has also been debate about whether unique phone numbers required by call tracking harms SEO especially for local advertisers. Some new developments in the field make […]

| Sep 8, 2010 at 9:08 am ET