The Most Popular SEO Posts Of 2011

If there’s one thing anyone can say about the state of search engine optimization (SEO) in 2011, it’s that this year certainly wasn’t boring. Barely two months in, on February 24, 2011 – we were first introduced to the now infamous Panda Update at Google. That story alone gave our expert SEO columnists and staff writers something to talk about endlessly.

While some search marketers might feel like they were given a giant lump of coal by St. Google, the best gift Panda gave online marketers was additional insight into the need to develop high quality content, as well as the importance of diversifying traffic sources and insulating yourself from algorithmic shifts.

That said, it’s fitting that An SEO Playbook For 2012 by Tom Schmitz tops our overall list of the most popular columns in All Things SEO throughout the past year.

All Pandas aside, our experts also had plenty of excellent advice and commentary on a variety of topics related to search engine optimization – everything from keyword research to technical implementation tips, providing a virtual roadmap to help you sort out your SEO plans in 2012.

I’d like to personally thank all of these writers for their respective contributions to Search Engine Land in 2011, and we look forward to sharing more about SEO with you in 2012. Here is a sample of our 25 most-read posts about SEO in their respective categories; recommended reading in case you missed any of them the first time around!

Technical SEO Tips

SEO Strategy & Thought Leadership

Increased Organic Results & Traffic Through Links

Keywords, Keywords, Keywords*

 SEO Copywriting & Content Development*

*Note that due to the popularity of the posts done on these topics, we’ve started an entire column just about Keywords & Content, so look for more great keyword research, content development and copywriting tips in 2012!

In All Things SEO, we’ll continue to tackle technical SEO topics, as well as more in-depth SEO strategy and thought leadership pieces.

Related Topics: All Things SEO Column | Channel: SEO


About The Author: is Director of Audience Development for Search Engine Land and Marketing Land. She is responsible for increasing readership through owned, earned and paid media channels. In addition, she assists in programming sessions at Third Door Media's Search Marketing Expo conference series and manages speaking engagements for editorial staff. Follow her on Twitter @elisabethos.

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  • Jon Hansen

    Seeing that your publication censors well researched findings regarding SEO that does not align with your views including the provision of supporting reference links it is probably a moot effort to provide the link to a radio segment with one of the leading Six Sigma experts discussion his experiences with Search Engine Optimization but . . . here it is anyway;

  • Aakar Anil

    Great Compilation! Will go through it again! Bookmarked it!

  • Jon Hansen

    Thank you for leaving both the post and the link up Elisabeth . . . here are the links to the complimentary post that was removed titled “Finally, An Intelligent Comment And Question From Someone In The SEO Profession!” (


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