• http://www.singlegrain.com Sujan Patel

    I feel the best way to “elevator pitch” SEO is to be as broad as general. Obviously you can’t go into the details in only 30 seconds. I like to offer people a beginners guide to SEO that is easy for them to implement.

  • Ammon

    One I like is to tell them:

    “You know how the most successful actors have an awesome Agent, who helps them get great parts, helps them get the best out of the deals, and helps make sure that each time they work it leads to even bigger and better work offers?

    I’m like an Agent for Websites.

    I get them the exposure and success online, through ensuring they get the right parts in search, articles, reviews, social media, etc, and ensuring that each bit of success is built on to lead to even more.

  • http://www.page1listings.com Oliver

    My favorite pitch is….

    “We get your phone to ring and your door to swing”

  • http://susansilver.net Susan Silver

    I have been thinking over this question myself. SEO can be complex, and know that I’m learning more about IA and UX it all kind of melds. I guess though, since I’m going with a circus metaphor on my blog, I would say it is like a MC. It announces your content to the world by making it visible.

  • http://www.adamsaverian.com Adam Saverian

    Interesting framing of issues related to UI, development, and SEO. Good points, of course.

    However, regardless of your “pitch” an SEO is often going to have to explain themselves.

  • http://www.search-usability.com/ Shari Thurow

    Hi guys-

    Ammon, I like your pitch. I like that it incorporates more than just the ranking part, because that is precisely what I try to avoid (ironically) about the short SEO conversation — that SEO is about rankings only. It’s a selling point but it’s not the only point.

    Adam, yes, I agree with you as well. No matter how hard I try, I just can’t seem to explain SEO simply. For example, if people don’t understand that difference between a search engine ad and an organic listing…you know what I mean. It then requires a lengthy explanation if a person doesn’t know the different types of search listings.

    That’s why I find the SEO elevator pitch so challenging. Thanks for your feedback!

  • http://www.searchengineoptimizationjournal.com/ Nick Stamoulis

    I really like Ammon’s pitch as well. Yes, part of SEO is getting a site to rank well in the search engines, but rankings don’t mean anything if your site doesn’t close the deal with your target audience. An “SEO agent” is not only going to get a website positioned well, they are going to leverage everything that site has to keep the momentum going.