Keyword classification is often the missing ingredient in SEO plans. Without understanding the reasons why people search, search engine optimizers will often misinterpret or improperly classify keyword phrases. How do we understand the "why" part of the optimization process?
When creating a search-engine friendly website, do you follow the principles of user-centered design, usage-centered design, or both?
If you only had 30 seconds to explain search engine optimization (SEO) to others, how would you do it? Would your explanation be different for user experience professionals? Here's how I explain it.
Clickability, or perceived visual affordance, is a key element of search-engine friendly website design. How do searchers and search engines perceive clickable and unclickable elements?
Is Google a newspaper killer? Not by a long shot, says Google CEO Eric Schmidt. Nor does he want it to be. In a long interview about his company’s relationship with newspapers and the print journalism industry, Schmidt made it clear he wants established players to survive. In fact, he thinks Google has a “moral […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
In this period of doom and gloom, its rare to see a small company being bold enough to make an acquisition. But that’s just what TubeMogul, which operates the web’s most popular online video syndication and tracking service, has done. The Berkeley, California based company has just acquired flash player analytics firm Illumenex. The combination […]
I was thrilled when I got invited to speak at Chris Pirillo’s Gnomedex event happening in Seattle this August 21-23. Gnomedex is legendary to me, and to present at it — well, wow! Plus some nervousness, which I hope this post will help with. I’m looking for some thoughts on my topic of "Search Life […]
Each month, I compile Search Month — a recap of all the stories that have happened relating to search, categorized by topic. I thought it would be fun to take all the Search Months over the past year and produce this edition of Search Year 2007. It was far more work than I imagined, but […]
The Google LatLong Blog announced that Google Maps is now displaying “community map” results by default for your map queries. These are maps and map points made through the Google My Maps feature.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Google has rolled out a new Google Patents search engine (Official Google Blog post here), allowing people to search across the full-text of US patents from 1790 through the middle of 2006. The company plans to update the service further with more 2006 filings and move to a weekly or better refresh schedule in the […]