AdWords Editor Version 9.5 Released For Windows And Mac

Google has released version 9.5 of its free desktop software for managing AdWords campaigns, adding support for campaign experiments and location extensions, among other recent enhancements to the AdWords web interface. Users can now manage their campaign experiments on the AdWords Editor, including applying and editing an experiment status, a default maximum CPC or a […]

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Screen Shot 2011 05 06 At 2.11.29 PMGoogle has released version 9.5 of its free desktop software for managing AdWords campaigns, adding support for campaign experiments and location extensions, among other recent enhancements to the AdWords web interface.

Users can now manage their campaign experiments on the AdWords Editor, including applying and editing an experiment status, a default maximum CPC or a maximum CPC bid multiplier. Importing and exporting of these variables can now also be uploaded in both CSV and XML.

The new version also supports location extensions. Users can create new location extensions, modify existing locations and download or upload data.

One modification that should support workflow is the ability to download in the background. If you’re working on one account, you can download other accounts in the background while working on another.

The update also supports additional ad dimensions and URLs with IP addresses or non-ASCII characters. A full list of changes is listed in Google’s release notes.

Users will be prompted to download the new version or can download from the Editor web site. The last time Google updated the AdWords Editor was in May.


About the author

Pamela Parker
Staff
Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.

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