AdWords now shows ad version history

By Ginny Marvin

Published: March 22, 2018 at 4:03 pm

If you’re one to edit ads in AdWords rather than pause or remove old ads, then add new ones, now you can easily compare all those old ad variations.

To get to the new version history screen, available only in the new AdWords interface, hover next to an ad, click on the pencil icon that appears and select “See version history.”

Version history shows all the old versions with the dates they were edited, how long they were in place and what changed. To see performance metrics, you’ll need to click the Columns icon and select the metrics you want to see.

The data can be exported to a spreadsheet.

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Contributing authors are chosen for their expertise and work under the oversight of the editorial staff. Search Engine Land is owned by Semrush. The contributor was not asked to mention Semrush; the opinions expressed are their own.

About the author

Ginny Marvin

Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.