All Phone Numbers In Mobile AdWords To Become Clickable
Google has long supported phone extensions, which allow advertisers to include clickable phone numbers in AdWords when they appear on mobile devices. Now, phone numbers in other parts of the ad creative will be clickable, as well, essentially creating phone extensions from ads that don’t necessarily have them activated. The company announced the change in […]
Pamela Parker on August 23, 2011 at 5:00 am | Reading time: 1 minute
Google has long supported phone extensions, which allow advertisers to include clickable phone numbers in AdWords when they appear on mobile devices. Now, phone numbers in other parts of the ad creative will be clickable, as well, essentially creating phone extensions from ads that don’t necessarily have them activated.
The company announced the change in a blog post Monday.
Clicks on a phone number in an ad will be charged at the same rate as a click to the web site. Advertisers will be able to segment their reports by click type. However, only phone extensions users can use vanity numbers, call-only creatives and call metrics reporting.
The change will be rolling out over time.
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Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.