How to plan 2027 when traffic is down and AI won’t attribute
Traffic is down, attribution is broken, and the final budget meeting is in three weeks. Here's what to bring.
Traffic is down, attribution is broken, and the final budget meeting is in three weeks. Here's what to bring.
Kevin Indig | Oct 8, 2026 at 8:00 am ETAI automation costs more than tokens. Learn how to track team hours, cap experiments, and make the tradeoffs visible.
Kevin Indig | Sep 23, 2026 at 8:00 am ETYour team doesn't need to build every AI workflow. Decide what to automate in-house, buy from a vendor, or outsource.
Kevin Indig | Sep 16, 2026 at 8:00 am ETPrimary research is rare, but it earns 3.3x more AI citations per page. Learn why benchmark studies outperform other original data.
Kevin Indig | Jul 8, 2026 at 11:00 am ETOriginal data helps pages stand out in search, but structure determines whether AI cites it. Learn how to optimize for extraction.
Kevin Indig | Jul 2, 2026 at 12:00 pm ETAI doesn't rely on the same publishers for every query. Here's how to find the voices shaping answers in your space and earn your place.
Kevin Indig | Jun 17, 2026 at 8:00 am ET