Why marketing mix modeling is crucial in 2025 and beyond
Marketing mix modeling is key to achieving marketing efficiency. Learn its benefits for ROI, channel synergy and data-driven decisions.
Andrea Atzori is a digital marketing expert with over 20 years of experience working with top brands like Nike, PlayStation and Virgin. He founded Ambire, an award winning full-service media agency, and specializes in PPC and digital strategy. Andrea previously held roles at leading agencies including, OMD International, iCrossing and iProspect.
Marketing mix modeling is key to achieving marketing efficiency. Learn its benefits for ROI, channel synergy and data-driven decisions.
Andrea Atzori | Nov 18, 2024 at 9:00 am ET