Andy Komack

Andy Komack

Andy Komack is the founder and former president of KoMarketing Associates, LLC, a search engine marketing firm based in Waltham, MA. Andy is has been in the search marketing field since early 2000. He holds an MBA from Babson College. You can learn more about what he does at and can follow him on Twitter at

Link building

The 20-Point SEO Account Takeover Checklist

What should you do if you are stepping into a role as the new “SEO Manager” of a website? This is a question you could ask yourself either as an in-house employee at a company, an agency taking over an account from another agency, or moving into the role from one account to another within […]

Link building

Acquisition Marketers And The SEO ROI Dilemma

After over 12 years practicing the art of SEO, and selling SEO services to clients, I thought the industry had reached a stage of “acceptance”. But there is still a very smart group of people out there that are doubters – The Acquisition Marketers. SEO Personality Types Company executives and owners have varying degrees of […]

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10 Quick & Dirty SEO Success Metrics

When your job is to drive organic search engine traffic to a website (SEO Director/Manager/Ninja), you will inevitably need to prove your worth. There’s nothing like cold-hard-facts to paint a picture of success (or expose “The Man Behind The Curtain”). In an ideal world, all digital marketing efforts are managed under one bucket, and the […]


Reputation Crisis: Where To Turn?

Here’s a rough paraphrase of a classic business cliche: “In business, at the end of the day, your reputation is all you’ve got.” Let’s say that after years of working hard to build a solid reputation, one day, a result surfaces in Google for a search for “your name” and one of the top results […]


Reputation Conversations Start With Search Results

This is the first article in which I will coin the phrase “Reputation Conversations”. Expect to hear me use this term further in this column, in future columns for Search Engine Land, and in other intellectual property that I generate. How’s that as an opening statement? It’s a great way for me to “practice what […]


The Google AdWords Ad Marketplace Is Not Rational, But You Should Be

I recently had a conversation with a client where we were looking at an ad campaign in Google AdWords that was, for lack of a better word, struggling. Covering The PPC Basics We’d done all of the basic blocking and tackling: Focusing on phrases that had a higher probability of buying intent (somewhere in between […]


Can Article Marketing Work For B2B SEO?

One of the hot topics in the SEO world is consistently “article marketing.” Primarily, there are conversations around how SEO professionals are using article marketing as a method of link building. The practice is not without controversy. In an article titled, Dear Google… Stop Making Me Look Like a Fool!, Jill Whalen, of High Rankings, […]


How To Hire The Perfect B2B Search Marketing Manager

Since I’ve been a columnist here at Search Engine Land, I’ve written about a wide range of B2B search marketing topics, including Flickr, Landing Pages, Trade Shows, Content, High Costs of PPC, Leveraging Organic Keywords, Universal Search, and other B2B topics. As this column came around, I was having difficulty coming up with a compelling […]


6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high. In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 for B2C retailers and $1.93 for B2C lead […]


Why B2B Marketers Should Leverage Flickr

Here it is, one of the most common cliches of all time (at least since pictures were around) – A picture speaks a thousand words. The saying is so prevalent because it captures the power of images so clearly. It should be no surprise that images are not only a highly effective communication vehicle, but […]


B2B Hubs Or PPC? Are All Leads Created Equal?

B2B companies crave leads. Good leads. Quality leads. At the right price. Both Pay Per Click Advertising (PPC) and Buyer Hubs/Lead Generation sites offer opportunities to cap the Cost Per Lead and gain some control (which is not as easy in other media, save Direct Response.) In this case, when I am referring to “Buyer Hubs”, […]


New B2B Product Introductions: Prioritize Your Online Tactics

Here is something that product managers and strategic marketers know first-hand: new product introductions and market roll-outs often carry large, and daunting, expectations. A poorly-executed product intro can cost jobs, upward professional mobility, and even millions of dollars and damage to an entire product family’s brand image in the market. It is fairly common that […]


5 Things On My B2B Wishlist For 2010

It’s that time of year again where we tend to reflect on the past year and look forward to a fresh start. People are already writing some amazing content about great B2B articles in 2009, B2B social media predictions for 2010, and ideas for improving your B2B search results in 2010. I am going to […]


How To Maximize Your Trade Show Investment Via Search Marketing

For B2B companies, exhibiting and participating in trade shows can be a significant expense.  TradeShow Handbook estimates that the average cost of exhibiting at a show is $10,000. This might be an underestimate if you bring in a full team of sales and marketing personnel to work the show. You can use this online trade […]


The B2B Content Equation

B2B Internet marketers often struggle mightily with website content. From an SEO perspective, content is a key component in any successful search program (more keyword opportunities, longer tail terms, freshness to encourage more frequent crawls, internal cross-linking opportunities, inbound link building materials, etc.). The most common obstacles to content generation that B2B marketers express are […]


Using Your Search Engine Presence To Benefit Your Customers

In the world of B2B marketing, what would you say your customers want most from you? Some of the obvious things include quality products, great service, reasonable prices, and solutions that increase profits. But, what would they really want if they could have anything from you? How about more customers? Many companies do support their […]

Link building

Do SEOs Really Need Direct Industry Experience To Be Effective?

Have you ever heard this before? “We like everything you have said so far, and your proposal looks great, but the only concern we have is your lack of direct experience working in our industry.” Perhaps a better question would be, “Is direct industry experience really necessary to be an effective SEO? Lee Odden, CEO […]

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