Google tests pushing searchers from AI Overviews with follow up questions to AI Mode
This brings AI Mode more directly into Google Search and sadly, will likely result in fewer clicks to websites.
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Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.
This brings AI Mode more directly into Google Search and sadly, will likely result in fewer clicks to websites.
Barry Schwartz | Dec 1, 2025 at 2:27 pm ETThis is just a reporting issue and indexing is working as expected.
Barry Schwartz | Dec 1, 2025 at 7:18 am ETThis is only live for Google AI Pro & Ultra subscribers in the U.S.
Barry Schwartz | Nov 26, 2025 at 2:03 pm ETThis should make managing your Google Posts on your local Google Business Profile easier.
Barry Schwartz | Nov 25, 2025 at 9:58 am ETGary Illyes from Google also admitted "the change is hard to accept nonetheless."
Barry Schwartz | Nov 24, 2025 at 10:44 am ETPlus, Google's Jonathon Heard said Google is thinking about breaking AI Mode and AI Overview details in Search Console in the future.
Barry Schwartz | Nov 21, 2025 at 12:40 pm ETYou can filter your performance reports and there are new insights reports - this is a gradual rollout.
Barry Schwartz | Nov 20, 2025 at 8:41 am ETReviewers can also now use a nickname and not their real name when leaving a Google review.
Barry Schwartz | Nov 19, 2025 at 9:00 am ETGoogle said Gemini 3 is the "most intelligent model, that combines all of Gemini’s capabilities together so you can bring any idea to life."
Barry Schwartz | Nov 18, 2025 at 11:13 am ETPlus, Google added new travel AI tools with Canvas and ways to find deals.
Barry Schwartz | Nov 17, 2025 at 12:00 pm ETAfter many months of testing, the feature is finally live.
Barry Schwartz | Nov 17, 2025 at 7:23 am ETGoogle's holiday AI updates include new AI Mode responses, Gemini shopping, agentic calling, and agentic checkout.
Barry Schwartz | Nov 13, 2025 at 9:27 am ETAfter many complaints with the quality of the Google Discover feed, Google is promising a fix is in the works.
Barry Schwartz | Nov 12, 2025 at 11:49 am ETYou don't even need a Google Merchant Center account to add this information anymore.
Barry Schwartz | Nov 12, 2025 at 7:58 am ETLast month, Google launched a form to report negative review extortion scams and it seems to work.
Barry Schwartz | Nov 11, 2025 at 10:47 am ETGoogle recently promoted one of its new AI tools named Opal and the language used has SEOs and content creators scratching their heads.
Barry Schwartz | Nov 10, 2025 at 12:00 pm ETMicrosoft said the Copilot responses now include "prominent, clickable citations and the option to see aggregated sources."
Barry Schwartz | Nov 7, 2025 at 12:40 pm ETGoogle said these features "aren't being used very often and aren’t adding significant value to users."
Barry Schwartz | Nov 5, 2025 at 1:11 pm ETGoogle added a new user agent to the Google user-triggered fetchers named Google-CWS.
Barry Schwartz | Nov 3, 2025 at 11:02 am ETIf you are hosting images, videos or other content on third-party cloud services, you probably want to verify those in Search Console.
Barry Schwartz | Nov 3, 2025 at 9:30 am ETThis impacts the web UI, but other interfaces are currently up. This does not impact ad serving.
Barry Schwartz | Oct 29, 2025 at 4:28 pm ETIt is now available for multi-location restaurants, not just single-location restaurants.
Barry Schwartz | Oct 28, 2025 at 9:31 am ETThis is available in Search Console Insights and gives you a quick way to see the main topics your website is about.
Barry Schwartz | Oct 27, 2025 at 10:26 am ETThe report has been stuck on Sunday, October 19th but Google said it will catch up.
Barry Schwartz | Oct 24, 2025 at 6:53 am ETAnd its built in search features seem to use Google Search.
Barry Schwartz | Oct 21, 2025 at 1:58 pm ETThis has happened a few times before, and it is now happening again. This is a Google issue and not an issue with your site.
Barry Schwartz | Oct 20, 2025 at 7:06 am ETThis is Google's latest image generation technology from within Gemini - now available in Search.
Barry Schwartz | Oct 13, 2025 at 12:54 pm ETGoogle Search is testing replacing your meta description with an AI-generated one and an AI-generated summary of your search snippet.
Barry Schwartz | Oct 6, 2025 at 10:57 am ETGoogle confirmed a data center issue impacting serving some search results in some regions.
Barry Schwartz | Oct 3, 2025 at 5:41 pm ETA new interface, new URL, new commendations and more are now live in the updated Bing Places for Business.
Barry Schwartz | Oct 3, 2025 at 3:11 pm ETGoogle uses a visual search fan out technique, plus the Google Shopping Graph to provide a more visual experience in AI Mode.
Barry Schwartz | Sep 30, 2025 at 9:00 am ETYou can now have AI Mode help you make reservations at restaurants.
Barry Schwartz | Sep 29, 2025 at 9:16 am ETIf Google Ads finds an unlinked and unassociated Google Analytics account, Google may recommend you link it.
Barry Schwartz | Sep 25, 2025 at 1:47 pm ETGoogle Ads Misrepresentation policy will be updated on October 28, 2025.
Barry Schwartz | Sep 25, 2025 at 12:34 pm ETThis spam update took just under 27 days to fully roll out and is now complete.
Barry Schwartz | Sep 22, 2025 at 5:30 am ETThis change does not seem to be a bug, but rather an intentional change to how Google serves search results.
Barry Schwartz | Sep 18, 2025 at 5:32 pm ETPlus, while on a website using Chrome, you can ask questions and learn more about your current page with AI Mode.
Barry Schwartz | Sep 18, 2025 at 1:27 pm ETGoogle added two new options for merchants to add new Google store widgets to their websites.
Barry Schwartz | Sep 18, 2025 at 10:28 am ETThis aims to make Google Discover more publisher and creator friendly.
Barry Schwartz | Sep 17, 2025 at 12:00 pm ETNow there is a dedicated section to see your achievements within Search Console.
Barry Schwartz | Sep 15, 2025 at 9:25 am ET