Google AI Mode finally rolling out to all users in the U.S.
Google announced at I/O, three weeks ago, AI Mode will roll out to all US users and now that seems to be happening.
Identify traffic-stealing competitors
Find untapped keyword opportunities
Create content that ranks higher
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.
Google announced at I/O, three weeks ago, AI Mode will roll out to all US users and now that seems to be happening.
Barry Schwartz | Jun 13, 2025 at 8:00 am ETGoogle confirmed an issue with serving content across numerous surfaces for some users. May be part of the Google Cloud outage.
Barry Schwartz | Jun 12, 2025 at 4:33 pm ETSpecifically these will no longer be supported; Book Actions, Course Info, Claim Review, Estimated Salary, Learning Video, Special Announcement and Vehicle Listing.
Barry Schwartz | Jun 12, 2025 at 3:00 pm ETGoogle also removed the section in their help docs on using the robots.txt to block all automatically translated pages.
Barry Schwartz | Jun 11, 2025 at 11:39 am ETGoogle sent out an internal email offering a "voluntary exit program" to U.S. based employees, according to reports.
Barry Schwartz | Jun 10, 2025 at 4:50 pm ETThis will enable you to show your special membership pricing in Google Search, espesially if you don't use Merchant Center to send Google this data.
Barry Schwartz | Jun 10, 2025 at 9:20 am ETIf you noticed your Discover report showing a huge drop in impressions and clicks, you are not alone - it seems like a bug.
Barry Schwartz | Jun 8, 2025 at 10:04 am ETGoogle removed the online event properties, added new examples and also said recipe image markup doesn't influence which image is chosen.
Barry Schwartz | Jun 5, 2025 at 3:18 pm ETTo use some of the v20 features, you must upgrade your client libraries and client code, Google explained.
Barry Schwartz | Jun 5, 2025 at 1:32 pm ETGoogle has released new best practices, video bytes and what to do if your site was flagged incorrectly, as well.
Barry Schwartz | Jun 4, 2025 at 4:16 pm ETBut being indexed, does not guarantee your pages will show within these AI results.
Barry Schwartz | Jun 4, 2025 at 9:38 am ETGoogle said that during the beta period, there won't be any ads.
Barry Schwartz | May 30, 2025 at 9:13 am ETThe data is not yet live in the Performance reports, it is coming and like AI Overviews, you won't be able to break it out from other Google surfaces.
Barry Schwartz | May 26, 2025 at 7:39 am ETWith AI Overviews, AI Mode and Gemini becoming the future of Google Search - where does that leave SEO.
Barry Schwartz | May 23, 2025 at 1:12 pm ETOther search options and modes dynamically move and change based on the query but AI Mode is consistently on the left.
Barry Schwartz | May 22, 2025 at 8:09 am ETGoogle's AI-generated answers are now available in 200+ countries and territories and in more than 40 languages.
Barry Schwartz | May 20, 2025 at 1:45 pm ETDeep Search, complex analysis, data visualization and more features roll out in Google AI Mode, some in Search Labs.
Barry Schwartz | May 20, 2025 at 1:45 pm ETPlus, Amazon and Shopify both now support IndexNow.
Barry Schwartz | May 19, 2025 at 5:00 pm ETGoogle said the 'What's Happening' feature puts timely updates front and center, 'driving immediate engagement.'
Barry Schwartz | May 13, 2025 at 10:33 am ETSome sites may use a different image file name URL for an image they use on multiple pages, Google says not to do this to save with your crawl budget.
Barry Schwartz | May 12, 2025 at 12:25 pm ETJerry Dischler was the former Google Ads boss, who recently stepped down from that position.
Barry Schwartz | May 9, 2025 at 9:28 am ETAnd is able to block more than 80% of fake phone number scams within Google Search.
Barry Schwartz | May 8, 2025 at 1:00 pm ETIs your real-time reporting lower than usual? It's not just you. Many websites are noticing weird GA4 real-time data right now.
Barry Schwartz | May 8, 2025 at 10:00 am ETGoogle is getting serious with AI Mode by adding new features but also testing it in the wild.
Barry Schwartz | May 1, 2025 at 12:00 pm ETFor the past day or so, there was a way to see how Google Discover was performing over desktop and mobile - but Google disabled that this morning.
Barry Schwartz | Apr 29, 2025 at 10:45 am ETThis works for categories on fashion, beauty, home goods, and electronics. Plus, improved citations, WhatsApp Search and trending and autocomplete were added.
Barry Schwartz | Apr 28, 2025 at 3:24 pm ETThis will let you review your video verification video before you submit it.
Barry Schwartz | Apr 22, 2025 at 11:17 am ETGoogle said it updated its unfair advantage policy to allow for this and says this is not considered double serving.
Barry Schwartz | Apr 21, 2025 at 2:32 pm ETGoogle will gradually roll out this change over the coming months.
Barry Schwartz | Apr 15, 2025 at 9:00 am ETAfter testing this for a month, Google officially rolled out this method to help searchers explore more topics.
Barry Schwartz | Apr 10, 2025 at 3:13 pm ETInitially we were expecting 8 days of data, but Google gave us 2 more days of hourly data for the performance reports API.
Barry Schwartz | Apr 9, 2025 at 10:14 am ETGoogle has been testing this for years, but kicked up its testing over the past several days.
Barry Schwartz | Apr 9, 2025 at 9:24 am ETThis was previously named the Search Console Shopping tab listings report.
Barry Schwartz | Apr 8, 2025 at 7:30 am ETGoogle added multimodal capabilities to AI Mode, and expanded access beyond Google One AI Premium subscribers.
Barry Schwartz | Apr 7, 2025 at 12:00 pm ETGoogle took down over 240 million policy-violating reviews from 2024, that's 40% more than the previous year.
Barry Schwartz | Apr 7, 2025 at 9:00 am ETAfter testing this for a couple of months, the new way to see curated answers in Bing Search is live.
Barry Schwartz | Apr 4, 2025 at 12:43 pm ETAdvertisers have been complaining all day about being unable to manage their LSAs.
Barry Schwartz | Apr 2, 2025 at 3:03 pm ETNow that the March 2025 core update is done rolling out, we can compare it to the previous core updates - and it seemed pretty similar to the December 2024 core update.
Barry Schwartz | Apr 1, 2025 at 8:38 am ETThis feature allowed you to, while browsing a webpage, ask Google to generate key points from the page.
Barry Schwartz | Mar 27, 2025 at 10:55 am ETThis update took 14 days to roll out and was a typical Google core update.
Barry Schwartz | Mar 27, 2025 at 8:38 am ET