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Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.
Verification status, managing appeals and managing reviews currently may not be working.
Barry Schwartz | Mar 7, 2024 at 6:56 pm ETGoogle added recipeInstructions and recipeIngredient and thus you may see an increase in warnings for recipe items.
Barry Schwartz | Mar 7, 2024 at 9:24 am ETGoogle says you may see a drop in clicks and impressions for your event search appearance reported metrics in your performance report.
Barry Schwartz | Mar 6, 2024 at 9:44 am ETIndexNow now reached 2.5 billion submitted URLs and accounts for 17% of its clicked on web search results.
Barry Schwartz | Mar 5, 2024 at 4:10 pm ETThe Google helpful content update is now part of the core update; all of this leading to a 40% reduction in unhelpful content within search.
Barry Schwartz | Mar 5, 2024 at 12:00 pm ETEventually these redirects will go away and the website URLs will lead users to a dead end.
Barry Schwartz | Mar 5, 2024 at 8:25 am ETGoogle has new documentation on what it also called host carousels within Google Search.
Barry Schwartz | Feb 29, 2024 at 3:54 pm ETGoogle Chrome will now show you what others are searching for in the search box and search suggestions will show more image thumbnails.
Barry Schwartz | Feb 29, 2024 at 12:00 pm ETIt is unclear if this was intentionally removed or if this is a bug that Google will fix soon.
Barry Schwartz | Feb 27, 2024 at 5:58 am ETGoogle responds that it wants to do better with ranking smaller sites amongst larger sites, only to see that article being outranked by a larger site.
Barry Schwartz | Feb 20, 2024 at 6:37 pm ETThe new product variants has three new properties; hasVariant, variesBy and productGroupID.
Barry Schwartz | Feb 20, 2024 at 6:23 am ET"Don't remove embedded metadata tags such as trainedAlgorithmicMedia from such images," Google wrote.
Barry Schwartz | Feb 19, 2024 at 9:35 am ETDue to the DMA, Google has launched new rich results, aggregator units, refinement chips and flight results.
Barry Schwartz | Feb 15, 2024 at 8:59 am ETDid Google intentionally remove the featured snippets or is this a new bug?
Barry Schwartz | Feb 15, 2024 at 8:27 am ETIn some regions outside of the US, some are seeing local packs in the Google search results but in many regions they are not.
Barry Schwartz | Feb 14, 2024 at 9:53 am ETGoogle also shared new stats on actions it took in 2023 to block fake reviews and local listings.
Barry Schwartz | Feb 13, 2024 at 9:00 am ETGoogle changed where Web Stories show in Google Search and Google Discover - a long time coming...
Barry Schwartz | Feb 9, 2024 at 8:12 am ETMicrosoft previewed Deep Search in December 2023 and now it seems more users are able to see it.
Barry Schwartz | Feb 2, 2024 at 2:21 pm ETThe Google SEO starter guide also has been significantly cut down and shortened. Here's what's changed and why.
Barry Schwartz | Feb 2, 2024 at 10:41 am ETGoogle might add links to the Wayback Machine in place of the cache link.
Barry Schwartz | Feb 1, 2024 at 4:06 pm ETStarting at around 11:30 pm ET Monday, January 31, some sites noticed indexing issues with Google Search.
Barry Schwartz | Feb 1, 2024 at 5:51 am ETWe now know the specific date as to when Google will replace FID with INP as a Core Web Vitals metric.
Barry Schwartz | Jan 31, 2024 at 2:11 pm ETGoogle has confirmed it is investigating reports of these issues and is working on a fix.
Barry Schwartz | Jan 26, 2024 at 3:00 pm ETNo changes were made to Google Search, this is just a reporting change.
Barry Schwartz | Jan 22, 2024 at 9:00 pm ET"We're aware of a very narrow issue that caused temporary fluctuations in search results for a small number of websites. The issue has since been resolved, and the sites should no longer be seeing its effects," a Google spokesperson told Search Engine Land.
Barry Schwartz | Jan 22, 2024 at 3:56 pm ETAppen says the termination notice goes into affect on March 19, 2024.
Barry Schwartz | Jan 22, 2024 at 7:16 am ETGoogle Search keeps getting more interactive with the user experience for searching.
Barry Schwartz | Jan 17, 2024 at 2:10 pm ETSome vertical search features may show up less in Europe, such as Google Flights.
Barry Schwartz | Jan 17, 2024 at 11:36 am ETIt seems more like a game of Whac-A-Mole, where the results get better, than worse, and then better as Google releases updates.
Barry Schwartz | Jan 17, 2024 at 8:26 am ETCopilot Pro gives you the latest features and best models that Microsoft AI has to offer.
Barry Schwartz | Jan 15, 2024 at 2:00 pm ETGoogle said these changes are to "focus on quality and reliability" but Google has also fired hundreds of employees with these changes.
Barry Schwartz | Jan 11, 2024 at 8:26 am ETGoogle confirmed the issue some mobile users seeing a blank home page and is working on a fix.
Barry Schwartz | Jan 9, 2024 at 8:56 am ETYou can no longer set your desired crawl rate within Google Search Console.
Barry Schwartz | Jan 9, 2024 at 8:45 am ETGoogle removed references to rich results the snippet control help document.
Barry Schwartz | Jan 8, 2024 at 5:58 am ETIn 2023, we had nine official and confirmed Google algorithm updates - which was one less than the previous two years.
Barry Schwartz | Dec 26, 2023 at 8:00 am ETGoogle said it is "working on identifying the root cause" that is affecting a "small number of sites."
Barry Schwartz | Dec 21, 2023 at 12:30 pm ETIf your business isn't open 24/7, Google does not recommend you change your business listing to be open 24 hours per day.
Barry Schwartz | Dec 16, 2023 at 8:23 pm ETThis update will be the last time Google has confirmed a reviews update.
Barry Schwartz | Dec 7, 2023 at 12:27 pm ETKeep in mind, the November 2023 Reviews update overlapped with this core update and is still rolling out.
Barry Schwartz | Dec 6, 2023 at 8:25 am ETThis e-commerce related search reporting will end next month, in January 2024, Google said.
Barry Schwartz | Dec 6, 2023 at 6:00 am ET