Staff

Barry Schwartz

About Barry Schwartz

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

Barry Schwartz's latest articles

SEO

Google November 2024 core update rollout is now complete

This update took 24 days to roll out and was a typical Google core update.

Barry Schwartz | Dec 5, 2024 at 1:31 pm ET

SEO

Google Search makes it easier to search without personalization

Google Search now labels if the results are personalized and gives you a quick way to turn off personalization.

Barry Schwartz | Dec 5, 2024 at 8:23 am ET

SEO

Google Chrome site engagement service metrics

In Chrome, type chrome://site-engagement/ to see which sites you engage with the most.

Barry Schwartz | Dec 2, 2024 at 9:48 am ET

SEO

Google Search Console recommendations now fully live

Note, you still may not see it if Google does not have recommendations for you.

Barry Schwartz | Nov 26, 2024 at 7:06 am ET

SEO

Google site reputation abuse policy now includes first-party involvement or oversight of content

This policy is still enforced with manual actions but Google confirmed there are algorithms that detect similar issues.

Barry Schwartz | Nov 19, 2024 at 12:00 pm ET

SEO

Google Lens for in-store and local shopping

Now just point and shoot a photo and get prices, reviews, product details and more while looking at products in a retail store.

Barry Schwartz | Nov 19, 2024 at 9:00 am ET

SEO

Google Search Console removing the Page Experience report

Google said, "We decided to remove this page to reduce unnecessary clutter within Search Console and simplify navigating to this information."

Barry Schwartz | Nov 18, 2024 at 9:54 am ET

SEO

Google Analytics data delayed or missing for some

The data issues with GA4 began around November 13, 2024.

Barry Schwartz | Nov 18, 2024 at 8:48 am ET

SEO

Google Gemini app now available for iPhone users

Previously only available as a standalone app on Android, and available within the iOS Google app - now it is a standalone app for iOS users.

Barry Schwartz | Nov 14, 2024 at 9:00 am ET

SEO

Google Maps adds products nearby for product searches

You can now search for products in Google Maps and see product results.

Barry Schwartz | Nov 14, 2024 at 8:15 am ET

SEO

Google November 2024 core update rolling out now

Google today launched its next big search ranking update. The November 2024 core update will take about two weeks to roll out.

Barry Schwartz | Nov 11, 2024 at 3:37 pm ET

PPC

Google to unpause political election ads Nov. 11

This update comes after Google had a temporary ban on US election based ads on Nov 5.

Barry Schwartz | Nov 8, 2024 at 3:09 pm ET

SEO

Google updates crawl budget docs for large sites with differing mobile and desktop pages and links

Google said it is best practice to have all links present on both mobile and desktop versions.

Barry Schwartz | Nov 1, 2024 at 9:02 am ET

SEO

Google’s next algorithm update is coming soon, but don’t expect to recover lost traffic

Google held a web creator event yesterday, where engineers and executives spoke directly to creators who had ranking declines.

Barry Schwartz | Oct 30, 2024 at 11:34 am ET

SEO

Google expands AI Overviews to over 100 countries

This will bring AI Overviews to over 1 billion users and should work in any of the currently supported languages.

Barry Schwartz | Oct 28, 2024 at 12:49 pm ET

SEO

Google Search demoting content that is starkly different from the main content of the site

A Google spokesperson told Glenn Gabe, "Our systems aim to understand if a section of a site is independent or starkly different from the main content of the site. This helps us surface the most useful information from a range of sites."

Barry Schwartz | Oct 28, 2024 at 9:46 am ET

SEO

Google Search Console performance report bug causes panic

Many of you woke up to seeing zero close to clicks and impressions this morning, this is an issue on Google's end Google confirmed.

Barry Schwartz | Oct 28, 2024 at 8:02 am ET

SEO

Google Search to drop Sitelinks Search Box

This does not impact sitelinks but will impact the search box sitelinks feature.

Barry Schwartz | Oct 21, 2024 at 12:00 pm ET

SEO

Bing Webmaster Tools gains recommendations, 16 months of data and previews Copilot integration

Recommendations enhances top insights and it previously offered up to 6 months of data.

Barry Schwartz | Oct 16, 2024 at 4:30 pm ET

SEO

Microsoft working on simplifying Bing

Mustafa Suleyman, the CEO of Microsoft AI, said they "unshipped 27 features" in Bing.

Barry Schwartz | Oct 14, 2024 at 7:49 am ET

SEO

Google Search expands Store ratings to more countries

Now these are available on Google Search in India, Australia, Canada, and the UK.

Barry Schwartz | Oct 9, 2024 at 11:40 am ET

PPC

Google Product Studio launches AI-generated video creation tool

This is now rolling out to US based merchants.

Barry Schwartz | Oct 8, 2024 at 8:27 am ET

SEO

Google rolls out new AI-organized search results, AI Overview links

Google's organized search results will let you see content and perspectives from all around the web – articles, videos, forums and more.

Barry Schwartz | Oct 3, 2024 at 12:00 pm ET

SEO

Bing expands generative search experience and Deep Search

Bing generative search experience now works for informational queries.

Barry Schwartz | Oct 1, 2024 at 10:43 am ET

SEO

Google Search Console Performance report filters now stick

There is a "reset filters" option to remove the filters you previously set.

Barry Schwartz | Sep 30, 2024 at 10:55 am ET

SEO

Google updates its spam policies document

Google added more details on site reputation abuse, while updated and clarifying other sections of the search spam policies.

Barry Schwartz | Sep 25, 2024 at 1:43 pm ET

SEO

Google adds support for sale pricing and priceType property

Google said this makes it easier for merchants to specify sale pricing through structured data and bring parity with price features in Merchant Center.

Barry Schwartz | Sep 24, 2024 at 8:10 am ET