WordPress 6.5 gains lastmod date for sitemaps files
Google and Bing both encourage sites to include accurate lastmod dates within sitemap files.
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.
Google and Bing both encourage sites to include accurate lastmod dates within sitemap files.
Barry Schwartz | May 21, 2024 at 2:28 pm ETNot only are the search results more graphical, they have richer information for these more interactive ways of searching.
Barry Schwartz | May 21, 2024 at 8:13 am ETGoogle said these new crawlers are to "better support crawling of binary data that may be used for research and development."
Barry Schwartz | May 16, 2024 at 3:32 pm ETGoogle said the filter appears on the top of the results page alongside other filters.
Barry Schwartz | May 14, 2024 at 4:19 pm ETNew features include AI Overviews, multistep reasoning capabilities, planning capabilities, AI-organized search results, and a new Google Lens ask with video feature.
Barry Schwartz | May 14, 2024 at 1:55 pm ETAI Overview link cards get a higher click through rate than normal web search results but Google won't break out click data in Search Consoles for content creators.
Barry Schwartz | May 14, 2024 at 1:54 pm ETIs the results count one step closer to fully going away?
Barry Schwartz | May 7, 2024 at 8:14 am ETSites like CNN, USA Today, LA Times and others are seeing their rented subdomains and subfolders dropping in rankings after they were hit by manual actions.
Barry Schwartz | May 6, 2024 at 8:15 pm ETJohn Mueller said, "At some point, I'm sure we'll remove it," referring to the disavow link tool in Google Search Console.
Barry Schwartz | May 6, 2024 at 10:12 am ETThe first core update of 2024 finished rolling out on April 19 - this was a pretty big one but it overlapped with other big changes leading to a 45% reduction in unhelpful content.
Barry Schwartz | Apr 26, 2024 at 4:10 pm ETInstead, Google will automatically add eligible publishers and will eventually remove those publishers not eligible.
Barry Schwartz | Apr 25, 2024 at 4:08 pm ETYou can now more easily see and remove which have access to your Search Console profiles.
Barry Schwartz | Apr 16, 2024 at 11:17 am ETGoogle also added the feature availability for this carousel beta.
Barry Schwartz | Apr 11, 2024 at 3:09 pm ETThis comes after Google Search officially dropped its cache link a couple of months go.
Barry Schwartz | Apr 5, 2024 at 12:18 pm ETGoogle issued a correction plus explained Search Console had a reporting bug with Web Stories in Image Search.
Barry Schwartz | Mar 28, 2024 at 4:27 pm ETIt can go live at Google I/O in May but likely not on queries with ads.
Barry Schwartz | Mar 28, 2024 at 3:40 pm ETMany sites are seeing zero or little real-time traffic reported in GA4.
Barry Schwartz | Mar 27, 2024 at 11:35 am ETNow when you have multiple images, this markup can help Google known which image the 3D image references.
Barry Schwartz | Mar 26, 2024 at 8:18 am ETThis comes days after the company announced the new CEO of Microsoft AI, Mustafa Suleyman.
Barry Schwartz | Mar 26, 2024 at 7:56 am ETMicrosoft announced Deep Search back in December, it went live for some users last month and is now officially live for all users.
Barry Schwartz | Mar 22, 2024 at 12:58 pm ETSome users who do not opt in to the Google Search labs SGE feature may see AI overview answers in the search results.
Barry Schwartz | Mar 22, 2024 at 11:43 am ETThe spam update took nearly 15 days to complete. Google's core update is still rolling out, so we're not done yet. Remain seated and buckled.
Barry Schwartz | Mar 20, 2024 at 9:16 am ETCheenu Venkatachary is also replacing Pandu Nayak as lead of search quality and ranking. Cathy Edwards is moving to the Long-term Bets team.
Barry Schwartz | Mar 18, 2024 at 8:15 pm ETGoogle is investigating the exporting issues with Google Ads Report Editor.
Barry Schwartz | Mar 18, 2024 at 1:31 pm ETGoogle said this will increase efficiency and scale for retail media with self-service.
Barry Schwartz | Mar 18, 2024 at 1:20 pm ETThe perspectives carousels, clusters and traditional web page listings will remain.
Barry Schwartz | Mar 15, 2024 at 11:40 am ETCore Web Vitals are a ranking signal but not other page experience signals.
Barry Schwartz | Mar 12, 2024 at 1:58 pm ETRanking volatility hit on Friday and Saturday, with limited reversals on Monday after a storm of manual actions last Thursday.
Barry Schwartz | Mar 12, 2024 at 8:21 am ETDon't confuse this with the Google Core Update - they are two very different things.
Barry Schwartz | Mar 10, 2024 at 11:43 am ETCheck your properties within Google Search Console for manual actions to see if your were impacted.
Barry Schwartz | Mar 8, 2024 at 8:54 am ETVerification status, managing appeals and managing reviews currently may not be working.
Barry Schwartz | Mar 7, 2024 at 6:56 pm ETGoogle added recipeInstructions and recipeIngredient and thus you may see an increase in warnings for recipe items.
Barry Schwartz | Mar 7, 2024 at 9:24 am ETGoogle says you may see a drop in clicks and impressions for your event search appearance reported metrics in your performance report.
Barry Schwartz | Mar 6, 2024 at 9:44 am ETIndexNow now reached 2.5 billion submitted URLs and accounts for 17% of its clicked on web search results.
Barry Schwartz | Mar 5, 2024 at 4:10 pm ETThe Google helpful content update is now part of the core update; all of this leading to a 40% reduction in unhelpful content within search.
Barry Schwartz | Mar 5, 2024 at 12:00 pm ETEventually these redirects will go away and the website URLs will lead users to a dead end.
Barry Schwartz | Mar 5, 2024 at 8:25 am ETGoogle has new documentation on what it also called host carousels within Google Search.
Barry Schwartz | Feb 29, 2024 at 3:54 pm ETGoogle Chrome will now show you what others are searching for in the search box and search suggestions will show more image thumbnails.
Barry Schwartz | Feb 29, 2024 at 12:00 pm ETIt is unclear if this was intentionally removed or if this is a bug that Google will fix soon.
Barry Schwartz | Feb 27, 2024 at 5:58 am ETGoogle responds that it wants to do better with ranking smaller sites amongst larger sites, only to see that article being outranked by a larger site.
Barry Schwartz | Feb 20, 2024 at 6:37 pm ET