Bas van den Beld

Bas van den Beld

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About Bas van den Beld

I am a Web/search strategist, international search specialist, trainer, and well-respected blogger. I am well informed about what’s going on in the world of Internet and search marketing worldwide and especially Europe. I am the owner of Stateofsearch.com, a website on which myself and some other bloggers try to look at the next step in search. I am also the owner of NetTraject, a Dutch company that advises on international search matters and provides training in search engine marketing and project management. I am also founder of Searchcowboys.com. I am a regular speaker on different marketing and search events. Finally I am the host of several podcasts, including a weekly show on a WebmasterRadio.FM.

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Bas van den Beld's latest articles

SEO

Universal Search: A Huge Opportunity For European SEMs

Although Google’s universal search results were introduced in the U.S. in 2007, they’re a relatively recent development in Europe, and not fully implemented everywhere. Universal search results show not only text links but videos, images, local results, maps and much more. And the problem is, many European web sites aren’t taking advantage of the opportunities […]

SEO

SEM Lessons From The Fall Of The Berlin Wall

Twenty years ago the fall of the Berlin Wall didn't just change politics in Europe—it changed Europeans behavior. To this day we work and search differently because of fall of the wall, and there are valuable lessons for search marketers in examining in examining this historic event.