Building an AI agent for ad management: The hard part isn’t the AI
Confident mistakes, noisy alerts, and conversion lag reveal what it takes to build an AI agent you can trust with paid media.
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Edward Newman's latest articles
Bad data used to mean bad reports, now it means poor ad delivery
Your conversion data doesn't just power reporting. It shapes who Google targets, how much it bids, and where your budget goes.
Where paid media optimization should stop in long sales cycles
Sales in long cycles is shaped by people, timing, and operations. Lead valuation gives paid media platforms clearer, more reliable signals.