Replay: Experts discuss Google Shopping on Live with Search Engine Land

Search Engine Land Editor-in-Chief Ginny Marvin led a discussion on the ins and outs of Google Shopping.

She was joined by experts Kirk Williams, owner of ZATO Marketing, and Mike Ryan, product management lead at Smarter Ecommerce.

Watch the replay above.

E-commerce has been booming during this time as physical retail locations are closed or providing limited services due to stay at home orders. This has presented new opportunities and challenges for e-commerce marketers. Google sped up its plans to introduce free listings in Google Shopping after eight years as an ads-only product. Audience insights reports reflected big changes in the competitive landscape as businesses dealt with the impact on supply chains and fulfillment logistics.

Related: In major shift, Google Shopping opens up to free product listings

In this session, these Shopping experts shared what they are seeing in the market, the customer challenges and successes they’ve seen, and what retailers and brand marketers should focus on now. We’ll also discuss the role of automation in Shopping campaigns and where they see things headed.

We at Search Engine Land know there is so much uncertainty now in our community, and we hope this series of live discussions, presentations, tutorials and meetups help everyone stay sharp and up to date on tactics and best practices. We want to give great marketers a platform to inform, support and convene our global community at a time when so much is up in the air, including livelihoods. If you have an idea for a session or would like to join a panel, email me at [email protected]

Also, watch and earlier replay on digital commerce marketing below.

Want more Live with Search Engine Land? Get it here:

• Is it an algorithm update or is Google adapting to new search intent? [Video]
• What SEOs can learn from COVID rankings volatility [Video]
• 4 takeaways for content marketers in the time of COVID-19
• You can also find a full list of all our Live with Search Engine Land sessions on YouTube.

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

About The Author

Henry Powderly

Henry Powderly was vice president of content for Third Door Media, publishers of Search Engine Land and MarTech. With more than a decade in editorial leadership positions, he was responsible for content strategy and event programming for the organization.