Replay: Digital commerce panel on Live with Search Engine Land

By Henry Powderly

Published: April 17, 2020 at 12:45 pm

Search Engine Land Editor-in-Chief Ginny Marvin hosted this Live with Search Engine Land on digital commerce.

Ginny was joined by PPC experts and Kaitlin McGrew, SEM strategist at PMG; Bryant Garvin, CMO of Groove Life; Anthony Verre vice president of e-commerce at The Integer Group. All three have been speakers at our SMX events in the past.

The panel discussed digital commerce marketing in the time of COVID-19 and how commerce marketers’ channel strategies are evolving in the face of shifting consumer behavior and supply chain challenges.

We at Search Engine Land know there is so much uncertainty now in our community, and we hope this series of live discussions, presentations, tutorials and meetups help everyone stay sharp and up to date on tactics and best practices. We are looking to inform, support and convene our global community at a time when so much is up in the air, including our livelihoods. If you have an idea for a session or would like to join a panel, email me at [email protected].

In the mean time, here’s the replay of our latest PPC session:

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Consumer behaviour Digital marketing E-commerce Ginny Marvin Pay-per-click Search Engine Land Supply chain

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Editorial disclosure

Contributing authors are chosen for their expertise and work under the oversight of the editorial staff. Search Engine Land is owned by Semrush. The contributor was not asked to mention Semrush; the opinions expressed are their own.

About the author

Henry Powderly

Henry Powderly was vice president of content for Third Door Media, publishers of Search Engine Land and MarTech. With more than a decade in editorial leadership positions, he was responsible for content strategy and event programming for the organization.