Optimizing For Mobile Search In 2016: A Continuous Process
Mobile is continuing to grow, so how can you win in mobile search this coming year? Columnist Jim Yu has some advice.
Contributor
Jim Yu's latest articles
Video Optimization: Do Not Underestimate The Power Of YouTube
Billions of video views take place on YouTube every day. Is your brand capturing any of this traffic? Columnist Jim Yu explains how to optimize your videos for maximum exposure.
The SEO Maturity Curve: Enterprise Scale & Development
How do you take your organization from SEO dabblers to industry leaders? Columnist Jim Yu discusses how to mature your SEO program.
Search, Content & Customer Experience – Moving Prospects From Awareness To Action
To reach your SEO goals, your landing pages must map to search terms tied to the appropriate stage in the customer journey. Columnist Jim Yu explains how to achieve this.
The Importance Of Monthly Versus Rolling Average Search Volume
Columnist Jim Yu explores two different ways of looking at keyword data, arguing that a holistic look at search volume over time leads to improved content performance.
The New Search, Content & Social Marketing Sweet Spot
Columnist Jim Yu asserts that brands seeking to create successful digital campaigns need to focus on fostering collaboration between search, social and content teams.
Earning Links Through Trust: How Site Design & Content Quality Impact Your Link Building
Link builders are often singularly focused on actively obtaining links, but columnist Jim Yu reminds us that we shouldn't neglect critical on-page elements in the process.
Mobilegeddon Day: 3 Ways To Take Mobile Friendliness To The Next Level
Google's mobile friendly update rolls out today. Are you ready? If so, columnist Jim Yu provides some advice for how to take your mobile experience to the next level.
Optimization On The Content Battleground: Human + Machine Learning
When it comes to search engine optimization, only one website can win the battle for top spot. Columnist Jim Yu argues that winning this battle means relying on machine learning to analyze and interpret data.
Optimizing For The Google Quick Answers Box
Columnist Jim Yu of BrightEdge and Kirill Kronrod of Adobe share tips for getting your content featured in Google's Quick Answer box.
5 Essential SEO Techniques To Master In 2015
SEO has truly come into its own as a marketing channel, but columnist Jim Yu argues that that doesn't mean we should rest on our laurels.
Securing Investment In Content And SEO In 2015: 3 Keys To Unlocking Success
So, you want some of those business dollars filtered into content and SEO in 2015? If so, defining these three key areas will help you put together a budget that looks at internal operations, the major issues hindering the website, and tracking results to keep those dollars filtering in. 1. Identify The Problems One of the […]
Mobile SEO & E-Commerce Growth Beyond Black Friday & Cyber Monday
Black Friday and Cyber Monday may be over, but columnist Jim Yu reminds us that the holiday shopping season is still in full swing.
Travel & Hospitality In The Holiday SERPs: How To Take Advantage Of Trends [Data]
Contributor Jim Yu explores data on seasonal trends in the travel and hospitality verticals that should inform marketers' organic search strategies.
How Panda 4.1 Should Change Your Content Strategy
Contributor Jim Yu shares proprietary data that will help you determine how the latest Panda update might affect your site -- and how you should adjust.
What Do Structured Snippets Mean To Your Page-Level Content Strategy?
Google is now showing structured snippets in search results; Columnist Jim Yu shares tips to take advantage of this new format.
The 2 Types Of Rich Media Your SEO Plan Can’t Ignore
No one would embark upon an SEO plan without optimizing their text for SEO. In this multimedia age, you can't ignore images and video either.
The Future Of Content & SEO: How To Stay On Top
Do you ever look back on SEO and long for the simpler days? SEO has always been content-driven, but the meaning of optimized content has changed drastically over the years. Previously, we usually viewed content as a separate thing from SEO; the two existed in separate silos, only to come together for a brief moment in the […]
Three SEO Personas – Are You One Of Them?
Organic search used to just be for the technophiles, the Excel-lovers, the self-proclaimed geeks, etc. Now, SEO is all grown up and has welcomed all types of people, each of whom have a hand in the channel’s success. Let’s go over three primary personas involved in organic search today, and then you can tell me […]
SEO Plus PPC Equals SERP Real Estate, Content Glue & ROI
Most marketers would agree that to be competitive, we do not operate in an either/or environment. It’s not a choice between either SEO or social, or SEO and PPC. It’s a requirement that we understand how these channels work together to impact one another, and a website’s ability to stay afloat in the growing search […]
Reigning In Content & SEO — The King & Queen Of Online Marketing
Years ago, SEOs proclaimed, “Content is king!” Yet the full potential of content as the catalyst for everything we want to accomplish in SEO was not realized. Even back then, SEOs wanted to measure their efforts. Fast-forward to 2014, and we’re facing more choices in our marketing with more ways to measure than ever. We […]
Content & SEO Alignment: 3 Steps To Create The Perfect Win-Win
According to new research, brands invest $44 billion in content every year. As online content marketing budgets rise, it is essential that modern day marketers align their content and SEO efforts to maximize ROI. Have you ever been in a situation where: You create some killer content, but no one finds it online? Your SERP […]
The Secret To Staying Relevant With Authorship
At PubCon last year, Google’s Matt Cutts discussed big changes to the search results, many of which we’ve seen played out over the past several months. In his talk, he mentioned upcoming improvements to authorship results. A couple months later in December, Google confirmed it had started tightening the belt when it came to authorship results […]
Secure Search & SEO Methodology: Key Strategies & Enablers
One of the primary ways SEO changed forever in 2013 was Google’s move to 100% secure search — otherwise known as “Keyword Not Provided.” SEOs long accustomed to measuring their performance at the keyword level have been forced to rethink their measurement criteria in order to prove the value of their efforts. After Google’s announcement […]
The Global SEO & Content Marketing Landscape
Search unifies people across the globe, and search engines are the catalyst for making that connection. For global brands, optimizing for different search engines and different cultures increases awareness, visibility, traffic and conversions. Global SEO and content marketing are more important than ever! The 2013 year saw search engine heroes and underdogs fight for their […]
SEO Changed Forever In 2013. How To Adjust And Thrive In 2014
If there’s ever been any question that SEO marketers need to put user needs first, 2013 was the year the search engines made it clear. Nearly every innovation in search — algorithm updates like Google Hummingbird, SERP enhancements, social integrations — was aimed at creating a better experience for the searcher. These innovations require SEO […]
Google Hummingbird & The Keyword: What You Need To Know To Stay Ahead
On September 26, Google told participants at its 15th anniversary event it had a new algorithm impacting more than 90 percent of searches worldwide. They called it “Hummingbird.” Google’s Amit Singhal later said it was perhaps the largest change to the algorithm since he joined the company back in 2001. This information made some marketers […]
Global SEO And Localization Excellence – What Localization Really Is
Enterprise SEO marketers developing a global footprint see tremendous value in global SEO. Targeting greater performance from global search engines is a top priority for enterprise search marketers since it is a gateway to increase leads, conversions and revenue. Successful global SEO can translate to even greater marketing ROI since extending SEO success to global […]
The Content Catalyst: How Content Drives Search & Social Synergy
Today, many a search marketer lives in a world driven by Pandas and Penguins. SEO as we used to know it has changed forever. As Google shifts its focus to quality and relevancy, content marketing adoption has soared. It is no coincidence that the increasing focus on content marketing closely follows the significant Google algorithmic […]
How To Optimize For Facebook Graph Search: SEO Meets Social
As Facebook Graph Search evolves and marketers begin to come to grips with the opportunities provided from the social graph, it becomes clear that a combination of both search and social media tactics are required if brands aim to improve visibility in the graph search engine results. Today, I would like to focus on how […]
How To Attribute Comparable Value To Search & Social Campaigns
The rapid growth of social media has meant that search engines now invest a significant amount of time into innovating how content discovery works on the Web. Recent projects such as Facebook Graph Search and the growth and adoption of Google+ signify the developing relationship between search engines and social media platforms. Search engines are increasingly using […]
3 Out Of 4 Top 100 Global Brands On Google+, YouTube Use At 85%
Google+ is poised for major growth with 3 out of 4 top 100 brands on the network. With 85% adoption, YouTube is a hit among marketers. Together, Google+ and YouTube make Google a search and social media powerhouse. Since Google + was launched in June 2011, there have been a number of articles, opinions, surveys […]
How Search & Social Will Hit The Fast Forward Button In 2013
The search and social graphs have made giant strides in the recent past. Even two years ago, people were skeptical about the relationship between search and social media. Fast-forward to 2013, and we are now faced with a complex and large search and social ecosystem that offers a world of opportunity to SEO marketers while […]
The Importance Of Big Data, Integrity & Security In Enterprise SEO
The phrase Big Data is everywhere. Not a day passes without the release of another report that describes the extent to which Big Data is influencing how we do business. But, what exactly is Big Data? What does Big Data mean in the context of digital marketing? How can we be more effective search marketers […]
Take Twitter Campaigns To The Next Level With SEO Data
You drive amazing amounts of traffic to your sites, grow conversions and engage with thousands of users over social media. Want to take your search and social efforts to the next level? Try forming a Social-SEO super group to exploit synergies, foster collaboration and deliver better results across Social and SEO. Integrating your online marketing […]
Google Lucky Number 7: Differences In New Google SERP Across Retail, Finance & Technology
What do 26,000 keywords tell us about the latest Google 7 change and the new Google SERP? As the Google SERP continues to evolve and brands aim to increase their control over search results, the emergence of a new type of SERP has interesting implications for SEO Managers. Since August, Google has been serving for […]
Google Shopping – The Balance Between Old & New
One of the most talked about changes introduced by Google on May 31, 2012, is the launch of a paid program from Google Shopping based on Product Listing Ads (PLA). Since its announcement, we have seen a huge change in shopping results. Google Shopping listings replace the current Google Product Search listings, which are part of […]