Why Google Search Console impressions fell (and why that’s good)
Google’s &num=100 change removed automated crawler noise, giving SEOs a truer picture of real search visibility.
With over 20 years of experience across innovation and marketing, Karen's expertise in leveraging data and insights has helped enterprise and mid-market brands achieve the outcomes they want by providing the experiences their customers need. Karen's leadership, including at frog, WPP and NP Digital, is focused on blending data, user experience and technology to achieve business and award-winning impacts. Karen's work has taken her across North America, to Asia and to the Middle East. Her global perspective, alongside her data-driven insights, help enable brands to solve complex challenges in today's rapidly evolving marketing landscape.
Google’s &num=100 change removed automated crawler noise, giving SEOs a truer picture of real search visibility.
Karen Bellin | Oct 23, 2025 at 8:00 am ET