Taking the brand/agency partnership to the next level
Contributor Laura Scott recaps a session from SMX West that focused on how to strengthen the relationship between agencies and brands.
Laura leads marketing for Merkle’s retail vertical, driving marketing strategy, content development, positioning, and event strategy. She also supports the Agency Services marketing team by sourcing speakerships, case studies, and awards. Laura formerly worked on Merkle's SEO team and supported business development by creating strategic growth plans for prospective customers, specializing in SEO. Laura's recent thought leadership includes contributions to SEO for E-Commerce: The Fundamental Guide to Search and Merkle’s Digital Bowl Report.
Contributor Laura Scott recaps a session from SMX West that focused on how to strengthen the relationship between agencies and brands.Laura Scott | Apr 4, 2017 at 10:22 am ET
Are you tuned in to the seasonal trends that impact your website traffic? If not, check out columnist Laura Scott's tips for determining which ones may present opportunities for your brand.Laura Scott | Mar 13, 2017 at 10:20 am ET