How to build lead gen campaigns for B2B SMBs
Insights for crafting a targeted ad strategy, optimizing your channel mix and creating compelling offers to drive quality B2B leads.
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Mark Meyerson's latest articles
Pricing vs. ad spend: Which drives more Amazon sales?
Learn how pricing and ad spend influence Amazon sales and gain insights into optimizing your own Amazon performance.
How to use Microsoft Clarity for deeper website analytics
Maximize your digital marketing with Microsoft Clarity. Learn how to set up custom events and integrate it with GA4 for richer insights.
Google is hiding search data from advertisers and profiting
Here’s how it affects your ad campaigns and what you can do to optimize performance despite limited visibility.
What 54 Google Ads experiments taught me about lead gen
Two years of experiments reveal key findings on the best-performing bid strategies, keyword match types, campaign settings and more.
5 reasons Amazon Ads is better than Google Ads for ecommerce
Learn why you should leverage Amazon Ads for ecommerce and how it outshines Google Ads when it comes to conversions, ROI and long-term value.
Static reports are dead: Here’s why you need to move to Google Data Studio
With real-time reporting, interactivity and shareability, dynamic dashboards are a time-saver for marketers and keep clients informed.
A case study for delivering performance in a mature Google Ads account
Over the course of a year, 80 experiments tested a wide array of features (like responsive ads, target CPA bidding and others) for a large legal client.
Regression analysis to improve Google Ads performance
Using advanced techniques to make better predictions can help you stand out. Here's a step-by-step guide to learning how to do a regression analysis.