Building high-ROAS ecommerce search campaigns in Google Shopping and Amazon Ads
Turn search intent into profit by routing queries from discovery to high-performing terms across Google and Amazon Ads.
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Mark Meyerson's latest articles
Ecommerce PPC: 4 takeaways that shape how campaigns perform
Dive into PMax essentials, Amazon’s conversion insights, social audience building, and the dashboards that improve decisions.
How to deliver monthly PPC reports clients love
Elevate your monthly PPC updates with clear, insightful stories that showcase results, highlight value, and strengthen client loyalty.
CPC inflation: How fast are Google Ads costs rising?
CPCs are rising – but how fast? Compare ad cost inflation to consumer price index and see what it means for your ad strategy.
Top 5 Google Ads opportunities you might be missing
Take advantage of hidden Google Ads opportunities to optimize location settings, refine campaign structures, and drive better performance.
How to build lead gen campaigns for B2B SMBs
Insights for crafting a targeted ad strategy, optimizing your channel mix and creating compelling offers to drive quality B2B leads.
Pricing vs. ad spend: Which drives more Amazon sales?
Learn how pricing and ad spend influence Amazon sales and gain insights into optimizing your own Amazon performance.
How to use Microsoft Clarity for deeper website analytics
Maximize your digital marketing with Microsoft Clarity. Learn how to set up custom events and integrate it with GA4 for richer insights.
Google is hiding search data from advertisers and profiting
Here’s how it affects your ad campaigns and what you can do to optimize performance despite limited visibility.
What 54 Google Ads experiments taught me about lead gen
Two years of experiments reveal key findings on the best-performing bid strategies, keyword match types, campaign settings and more.
5 reasons Amazon Ads is better than Google Ads for ecommerce
Learn why you should leverage Amazon Ads for ecommerce and how it outshines Google Ads when it comes to conversions, ROI and long-term value.