When server-side tagging makes sense for your brand
As data loss grows, brands are rethinking tracking. Explore when a server-based setup delivers cleaner data and stronger ad optimization.
Identify traffic-stealing competitors
Find untapped keyword opportunities
Create content that ranks higher
Megan Bortner, Founder of Labyrinth Digital, has nearly 20 years of experience in digital marketing spanning digital strategy, paid media, and email marketing. She leads a specialized team focused on helping eCommerce brands scale through data-driven growth strategies, performance marketing, and retention-focused programs.
As data loss grows, brands are rethinking tracking. Explore when a server-based setup delivers cleaner data and stronger ad optimization.
Megan Bortner | Apr 9, 2026 at 8:00 am ET