Michael Martin
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About Michael Martin

Michael Martin is a digital strategist at Ignite Visibility and recognized throughout the search marketing industry as one of the leading authorities on mobile SEO. Michael has a degree in computer engineering from UMass Dartmouth and a Project Management Professional (PMP) certification from the Project Management Institute (PMI), Michael has also taught accredited SEO courses at San Diego State University, wrote for Search Engine Land, has been a speaker at SMX and most major digital marketing conferences while being a contributor to The Art of SEO: Mastering Search Engine Optimization published by O’Reilly.

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Michael Martin's latest articles

SEO

Mobile App API As A Future Ranking Factor In Mobile Search Results

Toward the end of 2012, I read an interesting article theorizing that Google will be crawling APIs instead of mobile websites in the future. API means Application Programming Interface which allows software, including websites and mobile apps, to provide direct integration based on functions permitted by the API. Websites and mobile apps use APIs predominantly to share content […]

| Feb 18, 2013 at 2:48 pm ET
SEO

Auto Industry Benefiting From Growth In Mobile Search

Approximately one-third of all search traffic for auto industry related terms comes from mobile devices. This underscores why it is critical for auto manufacturers, local dealerships, reviewers and local automotive resources to render their sites properly for nearly half of their current traffic, but to also be at the forefront of getting higher visibility for […]

| Nov 26, 2012 at 3:59 pm ET