Rachel Charlton

Rachel Charlton is Director of Client Services for search engine marketing firm iProspect in San Francisco, and can be reached at [email protected]

SEO

Building Brand Awareness With Content & Display

Sure, search is an effective marketing channel — and it is particularly adept at capturing demand — but the one thing search can’t do is generate demand. Given that, marketers need to be mindful that solely relying on search is a mistake, especially if you are launching something new. Instead, you need to first build […]

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