Bing Ads Launches iOS Mobile App For iPhone And iPad

Tuesday, Bing Ads announced the launch of its first-ever mobile app for PPC managers to access their campaigns from their iOS devices.

The iOS app functionality includes the ability to edit budgets and bids, pause and enable campaigns, ad groups, ads and keywords. Advertisers can view performance down to the keyword level and receive alerts for things like expiring credit cards.

Just last month, Google launched its AdWords app with similar functionality, only for Android devices. Bing Ads says an Android version is in the works. Google, too, said it’s working on an iOS version.

The Bing Ads app is available in the US App Store for devices running iOS 8.1. The team says it plans to support older versions of iOS and additional markets in the near future.

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

About The Author

Ginny Marvin

Ginny Marvin is Third Door Media’s Editor-in-Chief, running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.