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Digital Marketing Buyer’s Guides
Search Engine Land readers have access to comprehensive Buyer’s Guides produced by our sister-site Digital Marketing Depot.
Each Buyer’s Guide has been written to help marketers through the decision-making process of selecting and adopting a marketing tool or software package. What questions should you ask internally before evaluating software? What should you ask potential vendors? What are the capabilities and services you should expect from vendors in the particular marketplace?
If you’re in the market for marketing technology, be sure to consult our Buyer’s Guide – a great resource!
The following Buyer’s Guides are currently available:
- Enterprise SEO Platforms
Eighth Edition, January 2018
- Enterprise Paid Media Campaign Management Platforms
Seventh Edition, September 2017
- Enterprise Digital Personalization Tools
First Edition, August 2017
- Enterprise Local Marketing Automation Platforms
Fourth Edition, July 2017
- Enterprise Social Media Management Software
Sixth Edition, May 2017
- Enterprise Call Analytics Platforms
Fourth Edition, April 2017
- B2B Marketing Automation Platforms
Fifth Edition, February 2017
- Video Marketing Software
First Edition, January 2017
- Content Marketing Tools
Second Edition, October 2016
- Enterprise Digital Analytics Platforms
Sixth Edition, June 2016
- B2B Predictive Marketing Analytics Platforms
First Edition, April 2016
- Digital Advertising Agencies 2014
Second Edition, November, 2013
- Enterprise Social Media Infrastructure Platforms
First Edition, October 2013