European Commission Holds Up Google’s Acquisition Of DoubleClick

EU to probe Google/DoubleClick plan from Reuters reports the European Commission has decided to conduct a four-month review of the Google/DoubleClick deal. European Union said “the Commission’s initial market investigation indicated that the proposed merger would raise competition concerns in the markets for intermediation and ad serving in online advertising.” Google’s CEO, Eric Schmidt, said […]

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EU to probe Google/DoubleClick plan from Reuters reports the European Commission has decided to conduct a four-month review of the Google/DoubleClick deal.

European Union said “the Commission’s initial market investigation indicated that the proposed merger would raise competition concerns in the markets for intermediation and ad serving in online advertising.” Google’s CEO, Eric Schmidt, said he is disappointed in the EU’s decision and “further delays that might put us at a disadvantage in competing fully against Microsoft, Yahoo, AOL and others.”


You can follow our past coverage of the Google / DoubleClick deal in the Google acquisitions category at Search Engine Land.

More coverage of the EU’s announcement can be found at Techmeme.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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