Facebook Place Page Owners Get Reports On Check-Ins And Deals

Local business owners who have claimed a Facebook Places Page can now get reporting on how many people are checking-in to their business, and how many are redeeming deals they’ve offered through Facebook. The new reports, announced today, can help business owners refine the deals they’re offering and track foot traffic from Facebook users over time.

The report will display a chart, in daily increments, showing how many check-ins and deal redemptions occur per day.

Image courtesy Facebook

Making new data available is likely to encourage usage and refinement of the Place pages, and of the Deal functionality. Facebook announced the check-in to Places functionality back in August 2010, and the ability for businesses to offer deals — without Facebook taking a cut — in November. Users of Facebook apps on their mobile phones can see a yellow “coupon” icon, which signifies that the place has a deal, when they look at a list of nearby businesses.

The new reporting brings Facebook a little more in line with Foursquare and Yelp, both of which offer substantial reporting to local businesses. Foursquare yesterday announced an upgrade to its interface for businesses, which included the ability to offer different types of Specials and a revised analytics dashboard. Yelp rolled out analytics on mobile check-in offers when it rolled out the offers in November. Google just announced its own test of check-in offers, which will be taking place in Austin, Texas, during the SXSW interactive conference.

About The Author

Pamela Parker

Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces Martech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land, Marketing Land, MarTech Today and Digital Marketing Depot. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.