Instacart has launched Coupons and Stock Up & Save promotion campaigns in Ad Manager
Thousands of brands now have access to the new promotions that offer incentives and discounts to consumers.
Topic: Coupon
Google Search adds new coupons, side-by-side deals and price insights
Right before the holiday shopping season, Google added new search features to help searchers find deals.
Microsoft launches Merchant Promotions Coupons
The special offer tags will appear at the bottom of the shopping results, with the goal of increasing customer engagement.
Bing adds hotel booking filter, home services pricing & coupon deals in search
Bing launches new intelligent search features to help you make better buying decisions.
Coupons, Coupon Codes, Promo Codes…When Content Is NOT King
A few years ago, I did some work for a comparison shopping/coupon website. Curious about how well the site was doing in regard to their SEO, I did a few search queries for some of the terms I remembered being big traffic drivers. I didn’t see my former client on page one for the first few queries, […]
How Long Can RetailMeNot’s “SEO Empire” Survive?
RetailMeNot is having remarkable SEO success. According to an analysis by Priceonomics, RetailMeNot is first for numerous coupon-related and “promo code” searches — an amazing 71 percent of the time. This is what the company said based on an analysis of nearly 300 coupon-related keywords: RetailMeNot ranks first in Google search results for an astounding […]
Newly Launched Bing Offers Pulls Deals From Across The Web
Bing is appealing to fans of daily deal sites with the launch of Bing Offers, a one-stop shop for online deals and coupons. Boasting one of the largest collections of local deals on the web, Bing Offers pulls deals from various partner sites. Users can search by business name, category or keyword to locate specific […]
Enhanced Campaigns: Offer Extensions & Location Targeting Explained
Google released more details on its Mobile Ads Blog today about offer extensions and location targeting tools available in the new enhanced campaigns. Location Targeting With Better Reporting One of the main features of enhanced campaigns is that advertisers can target multiple locations within one campaign and adjust bids based on a multiple of the […]
Groupon Makes Bid To Become Local (Deals) Search Engine
Late last week Groupon announced that it was going to make a growing inventory of less perishable deals accessible to consumers. Calling this the Groupon “Local Marketplace” the new functionality is live in Chicago and New York, soon to be available across Groupon cities: In the last year, we’ve increased our North American selection of […]
Report: Clothing, Restaurants 50 Percent Of Mobile Coupon Search
Ad network Chitika has released some data on mobile coupon search this afternoon. Based on an analysis of millions of mobile search impressions from its ad network, the company found that “Clothing and Restaurants make up the lion’s share of mobile coupon searches.” The study was conducted the first week of September. The two categories […]
Google Offers Gets Personal About Daily Deals
Google Offers has recently begun offering personalization options that include selecting Offers that are based on interests and/or geography. It gives consumers the chance to avoid getting offers that don’t interest them, and offers advertisers a better chance at sending their offers only to people who are more likely to redeem the deal/coupon. On signing […]
Bing Makes Bid To Become Top Deals Destination
When Bing launched deals several months ago its partner was deal aggregator The Dealmap, which was subsequently acquired by Google. That forced Microsoft to turn elsewhere for deals and today, as a result, we’re seeing the launch of a new deals experience on mobile and the PC that pulls in content from a wide range […]
Mobile Search Strategies For Online Retail
Previously, I took a look at how the travel industry can use mobile SEO in conjunction with desktop-based campaigns to reach customers at two points during their vacation planning: at home while booking the trip, and at the destination while planning their activities. This timing element could be applied to a lot of other industries; […]
Local Search A Multi-Site, Cross-Platform Affair — Report
Google may currently “own” search, but local search is a different story. Mapping sites, specialized local sites, general search engines and deals, as well as mobile browsers and apps constitute the distributed landscape of local, according to a new report, “The State of Local Search,” released yesterday by the Local Search Association (LSA), with data […]
Google Offers Go Live In SF, NY & On Upgraded “Shopper” App
Following a relatively successful launch in Portland last month Google is now rolling out Google Offers in two more markets: San Francisco and New York. Google has also updated its Shopper Android app to include deals. The app is generally focused on products but now contains tabs that allow users to access the featured daily […]
Google “Offer Ads” — Not Google Offers — In The Wild
I innocently searched on “webhosting” this afternoon and saw this result, with an ad unit I’d never seen before: a coupon embedded in the ad copy. I knew that Google was testing “Offer Ads,” not to be confused with Google Offers, but I’d never seen one myself. If you click “view offer” you get the […]
Official: Google Offers Goes Live, First Portland Offer Arrives
[As promised below in our post from late Tuesday night, the first Google Offer just arrived minutes ago in my Gmail inbox. Here’s a screenshot, followed by the remainder of Tuesday night’s post about it.] Sometime in the next several hours, presumably thousands of Google users in the Portland, Ore., area will get an email […]
Google Offers Taking Signups In New York City, Bay Area & Portland
Google Offers, the company’s not-so-secret coupon program, is taking signups in three areas: New York City, San Francisco/Oakland and Portland, Oregon. Users can subscribe to get discounts via email in any or all of those available cities. After signing up, Google’s confirmation promises “regular emails” — which sounds like not necessarily “daily” — with discounts […]
In Challenge To Google Places, Microsoft Launches “Bing Business Portal” For SMBs
This morning Microsoft is launching the “Bing Business Portal” (BBP). It replaces the the Bing Local Listing Center, and all listings already there have already been migrated over. The BBP allows local business owners or their agents or designated representatives to claim and enhance listings with additional content including deals. Business owners can also add […]
Facebook Place Page Owners Get Reports On Check-Ins And Deals
Local business owners who have claimed a Facebook Places Page can now get reporting on how many people are checking-in to their business, and how many are redeeming deals they’ve offered through Facebook. The new reports, announced today, can help business owners refine the deals they’re offering and track foot traffic from Facebook users over […]
Bing Brings Local Deals To Mobile, PC
Bing is introducing deals for mobile (m.bing.com) and the PC. Mobile deals are available for the HTML5 sites for the iPhone and Android. They aren’t yet in Bing’s mobile apps but will be integrated soon according to Microsoft’s Stefan Weitz. The source of deals here is The Dealmap, which is also the principal source of […]
Putting Your Brand On A Diet
Dieting is one of the most popular new year’s resolutions for us humans. It should be. Nearly 34% of adults are considered to be overweight (source: CDC). After receiving the barrage of emails from brands this holiday season, some who I have done business with before and some I have not, I started to wonder: […]
Search Tips For Black Friday & Cyber Monday
Ladies and gentlemen open your wallets — and start your smartphones. The holiday shopping season is upon is. This year more than ever there are scores of sites, apps and online tools to direct you to the right product at the best price. It can all be a bit overwhelming in fact. Below I’ve tried […]
Yahoo’s Local Focus: Offers, Sketch-A-Search & Restaurant Search Upgrades Coming Soon
In conjunction with an appearance at the Web 2.0 Summit today, Yahoo made several announcements of new products with a local focus. Here’s a look at what Yahoo is rolling out now and planning to introduce down the road. Yahoo Local Offers Deals and coupons are a pretty hot item these days in the local […]
How To Implement Exclusive Content For Fans On Facebook
Trying to bolster the number of people that like your Facebook page? Try giving users a reason to like you by offering a special only to those that actually ‘like’ you. Facebook allows for you to deliver different content on FMBL tabs between users that are already connected to your page and users that aren’t. […]
Big Deal: Facebook Emerges As Major Player In Mobile And Location-Based Services
The world of location-based services changed dramatically today. And the changes that Facebook announced place the company firmly in the center of that very dynamic universe and ecosystem. Toward the end of becoming a “platform” for mobile, Facebook made several significant announcements aimed at developers. There were also announcements aimed at consumers and marketers, “Deals” […]
Local Search Site Center’d Launches New Engine For Deals
Local search destination Center’d has launched a new site, The DealMap. Its objective is to be a comprehensive engine for local deals and coupons. Beyond a range of sources and partners, it also employs game dynamics to encourage users to identify and upload local deals they find in the “real world” that would otherwise never […]
New Online Destinations Create Local Marketing Opportunities For Small Businesses
These days, local marketing can seem a lot more complicated to the average small business owner than it used to be—and for very good reason. With advances in digital offerings, small businesses are now confronted with a growing range of possibilities for their ad dollars. Moreover, owners are faced with the harder task of determining […]
Google Mulling Several Ways To Integrate Ads On Maps
A number of articles appeared that speculate about or discuss ads on Google Maps (PC and mobile) now and in the future. Google Maps is one of Google’s most successful and valuable properties — arguably even more so in mobile — and the company is going to be both careful and thoughtful about how it […]
How To Use Social Deal Sites To Promote Sales
One of the most common questions I hear is “But how can I make money by using social media?” Well, if you are selling goods and can offer up some great specials, there are some direct ways that social media deal sites can help you promote your product to hungry customers. Here are a few […]
Google’s Local Coupons Go Mobile, But Who’ll Bite?
Google has offered local coupons for a couple years now, but the response has never matched the promise. Neither business owners nor local searchers have embraced coupons as much as many thought they would. Maybe this will change things? Google has announced the availability of mobile coupons. All new coupons created in the Local Business […]
Ask Launches New “Deals” Vertical Within Search
Online coupons have been around for many years, at least a decade. Despite this no publisher or site has arisen to yet win the space. There’s no Facebook of coupons, no Twitter of coupons and, dare I say it, no Google of coupons. Google itself would seem to have missed or mishandled the opportunity with […]
Google Local Business Center Adds Coupon Link & Bulk Upload Verification
The Google Local Business Center has added a way to link directly to your Google Maps coupons and has added a verification process for those who use the bulk upload process. Mike Blumenthal noticed the new link to coupon feature the other day. You can link directly to a specific coupon or to all your […]
Shopping Search 2.0: Finding Deals & Coupons On Twitter
It didn’t take long for commerce to move online when the WWW was invented in the early ’90s, and it hasn’t taken long for the same migration to happen as new social networks become important parts of our everyday lives. Don’t be surprised if, in the not too distant future, you find yourself using social […]
New Coupon & Deals Search Engine Launches
In light of the current economy, Vertive, Inc., is banking on now being the right time to launch a new search engine for coupons and deals. It’s called Offers.com, and it enters an already crowded space of coupons/deals sites. Offers.com provides coupons and deals from more than 1,000 merchants, and classifies them by product or […]
Local Business Marketing Tip: Turn Economic Lemons Into Sales Lemonade For The Holidays
The chain-reaction of foreclosures, mortgage company failures, banking sector woes, and see-sawing stock market are making for a very scary-looking retail season here in the fourth quarter. The U.S. Department of Commerce recently said that business sales have dropped the largest amount in two years, further fueling speculation that the holiday shopping season might not […]
Search For Google Maps Coupons
Mike Blumenthal explains how you can use Google Maps to now find Google coupons. As you may know, Google Maps allows businesses to add their listings plus add coupons to their listings. Reportedly, now you can search for those coupons in Google. One example Mike gave was a search for olean n y coupons. The […]
Coupons Coming To AskCity
Ask has partnered with IAC sister company EPI, publisher of “The Entertainment Book,” which offers coupons and discounts to local businesses. Entertainment, which has had several false starts with online distribution, is planning to pump 75 percent of its coupons into AskCity. They may also eventually make their way to Ask.com’s SmartAnswers and finally into […]
Judy’s Book Launches ‘CouponLooker’ Search Engine
Judy’s Book, which has gone through a very interesting and very public change in its business model – from local directory with reviews to shopping site – has now launched a search engine for deals and coupons: CouponLooker.com. It seeks to be an aggregator of deals online to enable people to find them more quickly […]
Google Adds ‘Pennysaver’ Content To Maps
Google has developed one of the most complete local databases online and it is continuing to seek to enhance that information with third party deals. The latest such deal will integrate classifieds, business listings and coupons from Southern CA-based PennySaver, which is published by Harte-Hanks.