Google’s Nick Fox Answers Tough Questions On AdWords Quality Scores
Andrew Goodman interviewed Nick Fox, Google’s Senior Product Manager for Ads Quality, about the most recent AdWords algorithm change. Some highlights from Andrew’s interview include that Google seems to have two quality scores algorithms for (1) setting the minimum bids and (2) for ad rankings. He also gets into some of the internal debates Google is going through when it comes to using how much of which algorithms at what points. This was a very good and insightful interview, definitely worth a read or two.
Explore more on
Add Search Engine Land as a preferred source on GoogleEditorial disclosure
Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.
About the author
