Google Maps

Google Maps Cleans Up Its Act

Google Maps (Earth) is far and away the company’s most successful product after search. It is now the second most popular mapping service online (Mapquest still leads) and the most popular mobile mapping tool (Mapquest Mobile is second), according to comScore.

Every few months, it seems, Google “tweaks” the service, adding new features here and there (walking directions were added last week). Today’s feature-add is a clean up of the interface, which makes it slightly larger, easier to expand to full screen, and removes a bit of what Google itself calls “the clutter” of the previous UI.


Directions, MyMaps, Print, Link, and Send have been reorganized and are now highlighted by a blue bar at the top of the map:

Wine bars in SF

Full screen map view

In addition, the directions fields appear to have been changed:

Directions

It also seemed to load faster and perform a bit better for me.

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Editorial disclosure

Contributing authors are chosen for their expertise and work under the oversight of the editorial staff. Search Engine Land is owned by Semrush. The contributor was not asked to mention Semrush; the opinions expressed are their own.

About the author

Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.