Google puts RGB-Hex color converter in search results for “RGB to Hex” queries

In a continued effort to keep more eyes on itself, Google is pointing their efforts toward web designers by placing an RGB-Hex color converter at the top of search results for “RGB to Hex” queries.

An RGB-Hex color converter is often used for web design and other graphic design work to determine exact color values. Spotted this weekend by the Android Police site, Google’s RGB-Hex conversion tool shows up for both desktop and mobile searches.

It appears the tool only shows up for the exact “RGB to Hex” query. Searches for “RGB-Hex color conversion” and other variations like “convert RGB to Hex” — or even “Hex to RGB” — did not return the same result.

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Amy Gesenhues

Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.