Google puts RGB-Hex color converter in search results for “RGB to Hex” queries

In a continued effort to keep more eyes on itself, Google is pointing their efforts toward web designers by placing an RGB-Hex color converter at the top of search results for “RGB to Hex” queries.

An RGB-Hex color converter is often used for web design and other graphic design work to determine exact color values. Spotted this weekend by the Android Police site, Google’s RGB-Hex conversion tool shows up for both desktop and mobile searches.

It appears the tool only shows up for the exact “RGB to Hex” query. Searches for “RGB-Hex color conversion” and other variations like “convert RGB to Hex” — or even “Hex to RGB” — did not return the same result.

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Amy Gesenhues

Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Search Engine Land, Marketing Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.