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Google Takes Top Prize At SMX Search Bowl

Barry Schwartz on February 27, 2008 at 10:45 am

Last night was the first ever SMX Search Bowl. Basically, the Search Engine Land team created fifty questions that were asked to the various teams. The teams consisted of two players from Google, Yahoo, Ask.com, Live Search, and the SEM All Star team. Danny displayed the questions on the screen and the first team to buzz in had a chance to answer the questions. If they answered correctly they scored points; if they answered incorrectly, they lost points.

Google won the contest by a landslide, but the All Star SEM Team did come back from a negative score, which would have been embarrassing. If you want more pictures and even a video of a small portion of the event, make sure to check out the Search Engine Roundtable.

Google’s team consisted of Matt Cutts and Paul Haahr, Senior Staff Software Engineer. Microsoft’s team was made up of Nathan Buggia, Lead Program Manager, and Derrick Wheeler, Senior SEO Architect for microsoft.com. Ask.com had Peter Linsley, Senior Product Mgr, Search Technology, and the beloved Gary Price, Director of Online Resources. The SEM team had Todd Friesen and Ian Lurie.

The event was fun and I believe the audience loved it. Next time, we need to allow the Search Engine Land staff be part of the SEM team, but other than that it was a blast.

Congrats to Google for winning!

Here are the questions Danny asked. As you can see, they are not that easy:

Questions are below. An asterisk indicates the correct answer.

In 1997, the webmaster of the Federation Of American Scientists was upset
with with search engine for indexing only 10 percent of his pages?

Infoseek
AltaVista *
Lycos

What does the search button on Ask say?

Ask
Search *
Web Search

Google first got ads in what year?

1998
1999 *
2000

The Sunday Times sent a legal request for which news search engine to stop
crawling its content:

Excite NewsTracker
News Index *
Wired Newsbot

Which search engine first sold sponsored links?

GoTo
Open Text *
Excite

One of the first lawsuits over trademark terms in meta tags was filed in 1997
by:

Oppedahl & Larson *
Terri Welles
Playboy

In 1997, Northern Light debuted what way of grouping results into similar
categories?

NLgroups
Category Clusters
Custom Search Folders *

What does the search button on Google say?

Search
Google Search *
I’m Feeling Lucky

The Open Directory Project was originally called

Dmoz
GnuHoo *
NewHoo

The FTC issued guidelines on how sponsored links should be labeled in what
year?

2001
2002 *
2003

What was the code name for Microsoft’s first search engine launched with
Inktomi back in 1997?

Yukon *
Alaska
Shiloh

Which search engine means expert in Gaelic?

Lycos
Teoma *
Inktomi

The term "Googlebomb" was coined in what year?

2000
2001
2002 *

AdSense was originally a product name of what company?

AdSonar
Kaltix
Applied Semantics *

What does the search button on Live Search say?

Search *
Live Search
Web Search

It was the Google update that came before Florida

Eagle
Exeter
Esmeralda *

The predecessor to Google Webmaster Central, Google Sitemaps, launched when?

March 2005
June 2005 *
August 2005

Steve Kirsch founded

Lycos
Excite
Infoseek *

What did ICE from Excite stand for?

Intelligent Clustering Enhancement
Intelligent Concept Extraction *
Internal Connectivity Extraction

Which university is credited with creating early search tool ARCHIE?

McGill University *
Stanford University
University Of Illinois at Urbana-Champaign

What search engine is tied with Microsoft for 4% global search market
share?

Ask
Baidu
Naver * (75% share in S. Korea)

What was the server name that hosted the original Yahoo?

akebono * (famous Sumo wrestler)
weboracle
jerryslist

Early search tool Veronica stands for:

Very Easy Rodent-Oriented Net-wide Index to Computerized Archives *
Virtually Everything Rounded-up Online In Computer Archives
Nothing

What color was Jeeves’ tie?

Black
Blue
Red *

What’s the most popular search engine in Russia?

Google
Yandex * (57% share)
RuSearch

When did Wired publish "GOOGLEMANIA!" as the cover story?

February 2004
March 2004
June 2004

When did Google break the 1 billion page index barrier?

July 1999
June 2001 *
January 2002

Google’s first data center was designed by:

A rocket scientist
A nuclear physicist
A brain surgeon * (Jim Reese)

What was the first web crawler called?

WWWWanderer * (written by Matthew Gray, now a Google employee)
WWWWorm
JumpStation

What Google product did Ask report in their blog that they had a problem
with?

Google News Search
A Pen *
Gmail

What search engine filed (twice) for an IPO, but failed to go public?

AltaVista *
Excite
InfoSeek

What search engine pioneered customized news alerts?

Excite *
Google
Northern Light

What animal did Google replace PageRank algorithms with?

Pigeons *
Platypus
Gopher

Which search engine was the first to go beyond mere links and include
descriptions in search results?

InfoSeek
Excite
Lycos *

Clarissa is a search engine for which country?

Switzerland
Belgium *
France

What day did Yahoo launch its own crawler search engine?

Feburary 5, 2004
February 12, 2004
February 17, 2004 *

What famous SEO challenge was launched in 2004?

miserable failure
more than evil
nigritude ultramarine *

When did Google stop reporting index size on the home page?

Aug 2005
Sept 2005
Oct 2005

Which search engine name is based on a Lakota legend about a trickster
spider?

Lycos
Inktomi *
Teoma

In 1995, Jerry Yang set the "Yahoo Priority Queue" as a way for marketers to
get fast consideration of directory submissions. What word did you have to put
after your email when submitting?

(Yahoo) *
(Jerry)
(Priority)

What does the search button on Yahoo say?

Search
Web Search
Yahoo Search *

What happened to Jeeves

Encased on carbonite *
Was blown up
Lost on safari

About The Author

Barry Schwartz

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on SEM topics.