Google Testing Smartphone Friendly Icon In Search Results, Again

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Google is once again showing mobile smartphone icons on smartphone friendly search results, while searching on your smartphone. Many searchers are noticing it and Brent Payne sent us a screen shot.

Here is what the smartphone icon looks like on an iPhone using Chrome:

This is what I see on my iPhone for the same search using Chrome:

As you can see, there is a smartphone icon on the left side of the search results snippet.

Google tested something similar back in August 2012.

Google has told us that bad mobile sites will see a ranking demotion in the search results.

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Barry Schwartz

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and disclosures, click over here.