SEO

Google Testing Smartphone Friendly Icon In Search Results, Again

Google is once again showing mobile smartphone icons on smartphone friendly search results, while searching on your smartphone. Many searchers are noticing it and Brent Payne sent us a screen shot. Here is what the smartphone icon looks like on an iPhone using Chrome: This is what I see on my iPhone for the same […]

Barry Schwartz on September 30, 2014 at 9:37 am

Google is once again showing mobile smartphone icons on smartphone friendly search results, while searching on your smartphone. Many searchers are noticing it and Brent Payne sent us a screen shot.

Here is what the smartphone icon looks like on an iPhone using Chrome:

This is what I see on my iPhone for the same search using Chrome:

As you can see, there is a smartphone icon on the left side of the search results snippet.

Google tested something similar back in August 2012.

Google has told us that bad mobile sites will see a ranking demotion in the search results.

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About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.