Google Testing Smartphone Friendly Icon In Search Results, Again
Google is once again showing mobile smartphone icons on smartphone friendly search results, while searching on your smartphone. Many searchers are noticing it and Brent Payne sent us a screen shot. Here is what the smartphone icon looks like on an iPhone using Chrome: This is what I see on my iPhone for the same […]
Barry Schwartz on September 30, 2014 at 9:37 am | Reading time: 1 minute
Google is once again showing mobile smartphone icons on smartphone friendly search results, while searching on your smartphone. Many searchers are noticing it and Brent Payne sent us a screen shot.
Here is what the smartphone icon looks like on an iPhone using Chrome:
This is what I see on my iPhone for the same search using Chrome:
As you can see, there is a smartphone icon on the left side of the search results snippet.
Google tested something similar back in August 2012.
Google has told us that bad mobile sites will see a ranking demotion in the search results.
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About the author
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Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.