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Google Testing Smartphone Friendly Icon In Search Results, Again

Barry Schwartz on September 30, 2014 at 9:37 am

Google is once again showing mobile smartphone icons on smartphone friendly search results, while searching on your smartphone. Many searchers are noticing it and Brent Payne sent us a screen shot.

Here is what the smartphone icon looks like on an iPhone using Chrome:

This is what I see on my iPhone for the same search using Chrome:

As you can see, there is a smartphone icon on the left side of the search results snippet.

Google tested something similar back in August 2012.

Google has told us that bad mobile sites will see a ranking demotion in the search results.

About The Author

Barry Schwartz

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on SEM topics.