Google’s Matt Cutts: Don’t Try To Build Links Through Article Directories

Matt Cutts, Google’s head of search spam, posted a video answer encouraging webmasters not to use article directory web sites with the goal of building links.

The question posed was:

Links from relevant content in article directories — Seen as good or bad? E.g., I link my beauty website from a cosmetic surgery article on say, Ezine? Would you do that?

Matt Cutts responded in short said that his personal recommendation is to not upload articles to article directories.

Matt also tweeted his answer to the question, saying “No.”

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Barry Schwartz

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and disclosures, click over here.