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    Google’s Matt Cutts: Don’t Try To Build Links Through Article Directories

    Matt Cutts, Google’s head of search spam, posted a video answer encouraging webmasters not to use article directory web sites with the goal of building links. The question posed was: Links from relevant content in article directories — Seen as good or bad? E.g., I link my beauty website from a cosmetic surgery article on […]

    Matt Cutts, Google’s head of search spam, posted a video answer encouraging webmasters not to use article directory web sites with the goal of building links.

    The question posed was:

    Links from relevant content in article directories — Seen as good or bad? E.g., I link my beauty website from a cosmetic surgery article on say, Ezine? Would you do that?

    Matt Cutts responded in short said that his personal recommendation is to not upload articles to article directories.

    Matt also tweeted his answer to the question, saying “No.”


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    About the Author

    Barry Schwartz
    Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

    In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

    Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.