Google’s Nick Fox Answers Tough Questions On AdWords Quality Scores

Andrew Goodman interviewed Nick Fox, Google’s Senior Product Manager for Ads Quality, about the most recent AdWords algorithm change. Some highlights from Andrew’s interview include that Google seems to have two quality scores algorithms for (1) setting the minimum bids and (2) for ad rankings. He also gets into some of the internal debates Google […]

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Andrew Goodman interviewed Nick Fox, Google’s Senior Product Manager for Ads Quality, about the most recent AdWords algorithm change. Some highlights from Andrew’s interview include that Google seems to have two quality scores algorithms for (1) setting the minimum bids and (2) for ad rankings. He also gets into some of the internal debates Google is going through when it comes to using how much of which algorithms at what points. This was a very good and insightful interview, definitely worth a read or two.


About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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