Unnatural outbound links: Search Engine Land’s ultimate guide to Google penalties and messages

Yellow Card indicating Unnatural Outbound LinksSelling links for the purpose of manipulating PageRank is yet another Google Webmaster Guidelines violation which triggers a corresponding manual penalty and a message highlighting the issue. Unlike in the past, however, the associated penalty does not necessarily cause a dramatic loss of site visibility in organic Google Search nowadays.

That said, the penalty is not to be taken lightly. Given the site owner’s total control over their own website, narrowing down the problem and applying a suitable solution, such as no-following questionable links, is easy and requires comparatively few resources.

Unnatural Outbound Links notification

Initially, an unnatural outbound links penalty rarely correlates with massive loss of visibility in organic Google Search Results.

 

This page is part of Search Engine Land’s ultimate guide to Google penalties and messages.

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