Shein revenue and usage stats
Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets.
Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world.
The Shein app was downloaded more than 85 million times in January-July 2025 alone, and Shein’s quarterly sales reached close to $10 billion in Q1 2025.
Continue reading to find the latest statistics on Shein usage in 2026.
Key Shein Stats
- Shein brought in $38 billion in sales worldwide in 2024.
- In the US, Shein has an average of 25.7 million monthly active app users.
- Shein claimed an 18% market share worldwide within the fast fashion category.
- Around 1 in 4 US consumers report shopping at Shein in the past 12 months.
- Around 10,000 employees work at Shein.
Shein revenue
In Q1 2025, Shein reportedly generated a revenue of nearly $10 billion.
In 2024, Shein sales reached $38 billion, showing an 18% year-over-year growth.
Here’s a table with Shein’s revenue growth since 2016:
| Year | Shein Revenue |
|---|---|
| 2016 | $0.61 billion |
| 2017 | $1.55 billion |
| 2018 | $1.99 billion |
| 2019 | $3.15 billion |
| 2020 | $9.81 billion |
| 2021 | $15.7 billion |
| 2022 | $22.7 billion |
| 2023 | $32.2 billion |
| 2024 | $38 billion |
| Q1 2025 | $10 billion |
Sources: Reuters, Statista, Business of Fashion
Shein downloads worldwide
The Shein app generated a total of 85.73 million downloads worldwide in 2025 (as of July).
In 2024, shoppers worldwide downloaded Shein 186.38 million times, showing a 28.84% year-over-year decrease.
Here’s a detailed breakdown of Shein’s annual app downloads since 2015:
| Year | Shein Downloads |
|---|---|
| 2015 | 2.71 million |
| 2016 | 10.23 million |
| 2017 | 18.66 million |
| 2018 | 59.06 million |
| 2019 | 68.26 million |
| 2020 | 123.43 million |
| 2021 | 177.49 million |
| 2022 | 195.84 million |
| 2023 | 261.94 million |
| 2024 | 186.38 million |
| 2024 | 85.73 million |
Source: Statista, Appfigures
Shein downloads by country
In June – August 2025, the downloads of the Shein app across Google Play and App Store reached 5.3 million in the US, accounting for 13.95% of total downloads in the same timeframe, followed by Brazil (4.4 million, 11.58%) and Mexico (2.7 million, 7.1%).
The Latin America region accounted for 33.16% of Shein’s worldwide downloads, followed by Europe (20.26%) and North America (15.26%).
Here’s a complete table with Shein downloads by country (in June – August 2025):
| Country | Shein App Downloads | Share of Total App Downloads |
|---|---|---|
| US | 5.3 million | 13.95% |
| Brazil | 4.4 million | 11.58% |
| Mexico | 2.7 million | 7.1% |
| Argentina | 2.1 million | 5.53% |
| Colombia | 1.8 million | 4.74% |
Source: Appfigures
Shein US unique visitors
In June 2024, Shein had 46.9 million unique visitors in the US.
Source: eMarketer
Shein adoption rate
In the US, 24% of respondents claim to have shopped at Shein in the past 12 months, making it one of the most popular fast fashion retailers behind Temu and H&M (both at 26%).
Among US and UK Gen Z respondents, 30% reported shopping at Shein in the past 12 months.
Here’s a detailed breakdown of Temu adoption rate in the US and UK by generation:
| Generation | Share of US and UK Consumers Who Shopped at Shein |
|---|---|
| Gen Z (18-24) | 30% |
| Millennials (25-42) | 25% |
| Gen X (43-55) | 21% |
| Boomers (56+) | 11% |
Source: Business of Fashion
Shein market share worldwide
According to Coresight Research, Shein is the largest fast-fashion retailer worldwide with a market share of 18%, followed by Inditex (owner of Zara, Massimo Dutti, and other brands) with 17% and H&M with a 5% share.
Source: Reuters
Shein sales by country
According to GlobalData estimates, the US market accounts for a 28.2% share of Shein sales in 2023, followed by Germany (6.6%) and the United Kingdom (6%).
Here’s a table with the estimated share of Shein sales by country as of 2023:
| Country | Share of Shein Sales |
|---|---|
| US | 28.2% |
| Germany | 6.6% |
| United Kingdom | 6% |
| France | 5.4% |
| Japan | 4.3% |
| Italy | 4.1% |
| Brazil | 3.7% |
| South Korea | 3.7% |
| Spain | 3.6% |
| Mexico | 3.2% |
Source: Reuters
Shein number of employees
Shein has nearly 10,000 employees worldwide, located across over 40 offices globally.
Source: Shein
What these Shein numbers tell us
Latin America now supplies a third of Shein’s downloads, more than double North America’s share, while the US still accounts for 28.2% of sales. New users are arriving in one set of markets and the money is sitting in another.
The most revealing figure is the smallest one on the page. Shein books $38 billion in sales with about 10,000 employees, roughly $3.8 million per head. It runs no stores and manufactures nothing itself, pushing production onto a supplier network that carries the cost and the risk. That structure is what makes the prices possible, and what makes the model difficult for conventional retailers to answer.
Competing on price against that is a losing game. Competing on getting to the trend first, and being findable when shoppers search for it, is not.
Read next:
- How to build an ecommerce product discovery engine: a repeatable process for spotting trending products early using growth classifications, TikTok signals and Amazon marketplace data, then checking margin, sourcing and saturation before you commit stock.
- 10 advanced ecommerce SEO tips that boost rankings and revenue: tactics past the fundamentals, including mining reviews and internal site search for the language customers actually use, indexing filters selectively, and handling out of stock and discontinued product pages without losing the equity they built.
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